Smart Rivals
How Innovative Companies Play Games That Tech Giants Can't Win
by Feng Zhu; Bonnie Yining Cao
You must sign in to see if this title is available for request. Sign In or Register Now
Send NetGalley books directly to your Kindle or Kindle app
1
To read on a Kindle or Kindle app, please add kindle@netgalley.com as an approved email address to receive files in your Amazon account. Click here for step-by-step instructions.
2
Also find your Kindle email address within your Amazon account, and enter it here.
Pub Date Aug 20 2024 | Archive Date Aug 30 2024
Talking about this book? Use #SmartRivals #NetGalley. More hashtag tips!
Description
A fresh, research-based look at how companies can better compete, on their own terms, with tech giants—from a Harvard Business School professor and a former Bloomberg journalist.
Companies are fighting the wrong battle. The consensus has been to learn the best practices from tech giants and then imitate them. But new paths for growth aren't created by imitation; they're forged by radical differentiation.
In Smart Rivals, Harvard Business School professor Feng Zhu and former Bloomberg journalist Bonnie Yining Cao show business leaders how to create competitive advantages by offering product features and benefits that tech giants and other competitors cannot match in the digital/AI age.
Taking readers on a global journey, Zhu and Cao showcase a variety of companies—including Domino's, Nike, and Sephora—and fascinating case studies, such as Belle, the leading women's footwear retailer in China; EbonyLife, Nigeria's top media conglomerate; and Telepass, Italy's popular electronic toll payment service. Through these diverse examples, they illustrate how companies identify their path for growth in the digital age by leveraging their unique capabilities.
Drawing on original research and insights gleaned from leaders in a wide range of industries, Smart Rivals is a blueprint for uncovering your company's hidden strengths. It will help you spark innovative solutions and capabilities—including new products, services, strategies, and advantages—that mere imitation could never provide.
Available Editions
EDITION | Other Format |
ISBN | 9781647826048 |
PRICE | $32.00 (USD) |
PAGES | 224 |
Available on NetGalley
Readers who liked this book also liked:
June Hur; A. L. Graziadei; Jas Hammonds; Eva Des Lauriers; Tanya Byrne; Anna-Marie McLemore; Faridah Àbíké-Íyímídé and Adiba Jaigirdar; Rocky Callen; Tricia Levenseller; Meriam Metoui; Josh Galarza; Caitlin Schneiderhan; Abigail Hing Wen
Teens & YA
Publishers Lunch
General Fiction (Adult), Nonfiction (Adult), Teens & YA
John Whitmore; Tiffany Gaskell
Business, Leadership, Finance, Nonfiction (Adult), Sports
Karin Hurt; David Dye
Business, Leadership, Finance, Self-Help