**Received a copy for review.**
A solid book for anyone interested in writing. Well written and would be a great addition to any writers toolbox.

This book gives good insight into the craft of developing a story worth paying attention to. I've read several of these, some border more on the theoretical, some give nothing but anecdotes. This one straddles both worlds. I don't think that it should be taken as the final say on how to put together an effective tale, but it does a great job in its perspective. It's success lies in having readers be more introspective about the stories they tell and how to structure them, not just about the typical lines of appealing to the audience or inflection points. I was eager to read this to see how it would stack up against some of the other tomes on storytelling, and found it to be some great advice. It can be adapted to presenters, corporate meetings, and classrooms alike,

The Art of the Tale by James and Morrisey is a superb guide to the use of storytelling to attain your aims.. Well worth the read!