Thank you Simon Element and NetGalley for e-ARC of the book.

The Noom Mindset was created by Noom company that is associated with weight loss and healthy lifesfyle. This book consists of some ideas we might have heard before and maybe even tried ourselves, some approaches were supported by data. What made it special for me was the style it was presented - the humor, more detailed examples and recent researches. All this helped me to rethink my previous approaches of how to lose weight or not to lose motivation to choosing healthier habits.
It was nice to learn that Noom app has been changing and now there are more features since last time I used it (around 2017). This book made me curious to give Noom a second chance.

It’s a good diet book to that is an interesting twist vs other diet books. I like the science twist.

I've tried Noom twice and this book has helped me understand it a little bit better. It has helped me use Noom to its fullest potential and helped me set better, more realistic goals. If you're curious at all about Noom, I suggest this book.

Thank you #Netgalley for this arc of
The Noom Mindset
by Noom
Pub Date: 27 Dec 2022

It was nice to finally get a look inside the "cult" of Noom - to hear the thought process that the creators went through and how they utilize psychology in their app was very interesting. It didn't bring anything revolutionary to the table for me, but I did enjoy how it was written and it did remind me that sometimes it is mind over matter!

Thanks to NetGalley for the ARC!

Psychology of change for the self-paced learner.

I personally have tried Noom not once, but twice. Both times for overall health (with a side order of weight loss). The first time I bundled Noom's daily psychology practices with Intermittent Fasting and had exceptional results. My only complaint at the time was how active the app wanted me to be with the optional coaching and group discussions. I, personally, am a self-paced learner.

The second time I tried they had revamped the program to become more inclusive, with broader goals and more learning options. (Coach, no coach, how many minutes do you want to commit to reading articles each day, etc.). All the same psychology, newer packaging.

Now The Noom Mindset takes all of those concepts that you learn through the daily app lessons and puts you in charge of the assessments throughout. (No more daily retention quizzes!) If you have used Noom but would like a physical reference instead of the 'saved articles' tab: this book is for you. If you want to learn what Noom is all about before joining: this book is for you. If you want to skip the membership fee and guide your own positive habit changes: this book is for you.

I would NOT recommend this book for anyone who benefits more from accountability or multi-media learning. Unfortunately, the Noom Mindset will not be beneficial if you do not read AND utilize the concepts. Unfortunately, while intuitive, the app is still better at doling information in bite-sized morsels.

I could no longer afford the subscription fee and like I said, am more self-guided. Give me pen, paper, highlighters any day. THIS is the perfect tool for me to revisit whenever I need a refresher or motivation. I am glad to have a more affordable and accessible option.

[Thank you to NetGalley and Simon Element for a free copy of this book in exchange for an honest review.]

This was a helpful way to learn more about Noom. I'm always interested in learning new ways to improve my health and wellness and this book tackled the most important part, habits. It focused on individual behaviors instead of strict rules. There's always so many new diets that are impossible to follow. I've heard great things about the app Noom but I wasn't sure about the price/membership. I enjoyed this book because I was able to learn the foundation and help build up my own routines and habits. I'm hoping to eventually be able to use the app as well. This was a helpful and informative start. Thank you to NetGalley for the opportunity to read this book and learn more!

To be fully transparent, I came to this book with some bias towards the Noom brand, having heard mixed reviews about the popular weight loss app. I requested a copy of this book for the chance to give the brand and it's philosophy a more close once over. Suffice it to say, I was not surprised by what this book offered.

There's some okay (if over simplified) information here and I think that there are good intentions behind Noom (the company, the app, this book). But none of this information felt revolutionary or new at all. This book could be helpful for someone who's never cracked open another weight-based self-help book. There is a lot of advice that boils down to very basic insights which have been repeated over and over and over. Overall, I found the messaging of this book very contradictory. The goal of "The Noom Mindset" is to encourage more intuitive eating that doesn't require much thought, but the reader/app user is encourage to over analyze almost every single choice they make. The goal is not to count calories, but portion control is heavily pushed (after calorie counting is done to get an "idea" of what a portion "really is"). As someone who suffered from an undiagnosed eating disorder based primarily in over-exercising and extreme calorie deficits, who counted out every single calorie...I personally view calorie counting as inherently dangerous. Readers/app users are encouraged to eat whatever they want, so long as they think about it and really decide if that "treat" was "worth it". Noom refuses to categorize food as "good" or "bad", but heavily enforces labels such as "calorie dense" or "nutrient dense", which are just new categories for someone to use as literal stand-ins for bad and good.

There is a ton of time dedicated to trying to say over and over that Noom doesn't expect their users/readers to adhere to everything unless it helps them. However, the subtext and language used for different behaviors clearly assigns positive and negative connotations. There's recognition of the negative thought patterns that can exist when people are trying to lose weight or simply become healthier. Those patterns are expounded upon in detail and there are even exercises given for how to shake out of them, but none of the contributors to this book seemed to realize that the contradictions and coded language they use simply adds to the likelihood that someone will have those negative thought patterns.

There were also So Many mentions of the company's app. I do not begrudge them for all the "shameless plugs", as they put it. However, it was distracting from the concepts and made the book feel like a very elaborate and time consuming marketing scheme to simply get more money by funneling readers to their app, which, according to their website has an average cost of $42.25/month (if you opt for the prepaid 4 month plan). A year of the plan looks to be adjusted to just over $200 for buying in bulk. There are little implications throughout the book that there will always be struggles in one's journey for health (which is synonymous with weight loss here). Of course there will be, that's life. But it's clear the solution readers are led to is that they should purchase this app so that their Noom coaches can help keep them on track in those difficult times.

There are other issues I have with this book (and the brand) that I haven't even addressed in depth above including the following:
- The founders are two men. The company's chief psychologist (who they reference for quotes almost every few paragraphs) is a man. This book felt VERY targeted specifically towards women. It doesn't sit well with me that three men are dictating how women should live their lives in order to maximize their health ("weight loss").
- The conflation of weight loss with health. Enough said.
- There was this whole section dedicated to figuring out reasons behind goals. The entire hypothetical thought process offered was a pretty terrible example. The hypothetical person wants to lose weight so they feel more confident. The book prompts us to think about why we want to feel more confident...not why losing weight is the key to confidence. Confidence can come with weight loss, that's true. But that's usually because of the societal pressures and expectations of beauty that are placed on women. Additionally, as someone who (see above) lost a ton of weight very quickly...weight loss isn't the end all be all for confidence.

The only reason I've given this book two stars is because I know some people will benefit from it. I think this book will be okay (but not the best option out there) for neurotypical people who are less likely to succumb to negative thought patterns or compulsive behaviors around food and weight. I would NOT let a person who has any history of depression, anxiety, eating disorders, cPTSD, etc anywhere near this book. Additionally, I would not recommend this as a book for any pre-teens, teenagers, or young adults.

If you've heard of the Noom app, this will be right up your alley. It is more in depth than the app (which I don't use honestly), and it gives some good information about healthy eating. Lots of focus on growth mindset, too. Easy to read, and was a fast read for me.

This is on some level a published version of the Noom app and the coaching you can receive when you become a member. They describe the history of the company and the philosophy behind their weight loss plan.

Noom is psychology based, and encourages you to think about what you are eating and why you are eating it at the time, in the hopes you will be more present in your mealtimes. They also have a list of good, okay and bad foods, so you can choose the better ones on a regular basis. The main point of the Noom app is to get a coach and small group, so you won't get that through this book but you will get a better idea of the psychology of weight loss, and it can be a good pairing with a membership to the app.

I received a review copy and am giving honest feedback.

The Noom Mindset: Learn the Science, Lose the Weight by Noom is a wonderful blueprint of the Noom way to weight loss and real change. The science behind their approach is real and robust. This book provides the history behind Noom and the science it is built on. Even better, it is a specific game plan you can follow for success in weight loss or any behavior change. Great book overall, especially if you like psychology. I received a digital copy of this book from the publisher with no obligations. These opinions are entirely my own.

My thanks to NetGalley and the publisher for this digital ARC. This is my honest review.

I've tried Noon myself so I was curious to read about the Noom mindset and get some background on the program. The books sticks close to the tenets of the Noom app and program. There was some insight given in this book but also definitely some plugs for the app/program itself.

It felt conversational and approachable. Basically an overview of how to get on a plan for healthy eating.

Nothing ground breaking, although the idea of tips and retraining makes sense. It is easy to read and accessible.

The book gives some insights and some framework and fulfill it's mission of describing what Noom does.

Very simplified version of the weight loss app. It didn't give me anything new and surprising but would be good for those who want a physical copy to review if they want to learn more.

This was a great book. As a person who has done Noom in the past I was very excited to see a book come out. It was well done and very helpful to have. I highly recommend to anyone who is interested in the whole Noom weight loss journey.

I had some serious issues with this book. I found the writing to be lacking maturity in spots like when it says you weigh more " during the time of the month". We are all adults and could just say period. I also thought they did a bad job on the editing when they reference a grape weights more than a grape. I was very glad I received this as a free version rather than paying money for the book.

As someone who has used the Noom app, I really liked this book version. I think this is a great supplement to that program and would also work for someone who wants to take the basic ideas of the program an incorporate them into their lifestyle. I really appreciate that this book is a different format that allows people to take what they need, how they want and need to get it, and move toward a more healthy life. This book feels like it has the same sense of humor and lightness that the app does. It is able to go into more depth about parts of the program, which is great and really interesting to read (the history, how it started, etc.). I also appreciate that this book is a way to keep a reminder for yourself of all that Noom has to offer and all of the ideas, even for when you might not have the money to spend on the app. It is great that this offers the ideas on a much wider scale. From my experience, this program has a lot to offer, and this book is a great way to refer back to those ideas when I need to.

The NOOM Mindset is the book behind the weight loss technology app that is popular right now. It does have a few basic tips around the psychology behind weight loss but it’s pretty basic and repetitive. I started skimming about halfway through because a lot of the information wasn’t new or interesting enough to grab my attention.

Thank you NetGalley for the opportunity to review the book for my honest opinion.

While I know many have had huge success with Noom, this book did not give me what I was looking for. I could understand the concepts and appreciate the psychological focus. However, I guess I'm just not able to translate this into the right actions. I've got alot of motivation but the tips and tricks to overcome the barriers were not sufficient for me. As Zi e said, this has worked for slot of people do give it a try!

I was hoping for more information and less upsell. If you are a current Noom devotee, this is the book for you. It explains the concepts behind the popular mindset. However, if you're looking for general advice without subscribing to Noom, you're at a loss. This book is geared toward supporting its audience, not appealing to a new one.

If you're curious to learn more about the Noom app without purchasing it, or just want to know what you are actually signing up for, then this book is for you. It details their weight loss/ getting back to healthy philosophy.

Reads like it was written for young adults or new adults. The parentheticals were too casual conversational for me to trust my health to the writers (see above in the book summary, just worse in the text). Book is more of an overview of getting on a healthy path. Those looking for a plan that they can follow should look elsewhere.

I didn't finish this book. It has a lot of information about dieting but the way the app works (by using psychology) just simulates eating disorders. It's like the worst tech version of Weight Watchers.