I got so many useful ideas from this book that I could instantly put into practice. I'd like to think this book is slowly changing the corporate culture of my office.

I LOVED this book! Saying it's a business book is quite reductive, because this book is all about people.
The reason behind the opening of the business. Heartwarming!
The business model that is so successful. Insightful!
The people responsible for taking it to the next level. Charming!
Just please read it!! It will help you understand that a diverse workforce is not only possible, but auspicable.

A great read on a unique way to lead in the current business world with actual, practical, examples.

I got a digital copy of this book from NetGalley. If there is one thing that I have learnt in my practice of Design thinking and deeply thinking about innovation, it is the power of extreme users.

The author has taken the concept of extreme users to an extreme and not only created a business with employees who are near-diverse (as he calls them) a successful one at that. The lessons learnt in recruiting, training, retaining and helping them succeed is phenomenal in its own sense but are relevant to all businesses.

The way Tom has written the book is engaging with just the right amount of stories and lessons learnt for their business and how that translates into lessons for all of us. The writing is simple, engaging and easy to read.

This is indeed a great book if you really want to build a team where the success of the employees is well thought through. As he says, if an employee fails, then instead of thinking how the employee failed the business, start thinking how the business has failed the employee.. The reframe is super powerful.. And if you only take away this one lesson, it is worth the time and effort that I put in reading this book.

I always find it interesting that when we talk about potential the only thing we refuse to acknowledge is that it could go either way; and potential untapped is the worst and reading this book and learning about these four factors:
1. You Hire Based on Resumes
2. You Think Being Unique Will Make You Successful
3. Your Managers Are Good Enough
4. You Fire Your Worst Employees

They all reminded me about my past working experiences- some not so good, others propelled me into my current position in management and it's a reminder that those odd elements could be your success.
Thanks Netgalley for the eARC.