I found this book hard to connect with, as every character in this book was so wholly unlikeable. The book just didn't work for me.

Great Read. I enjoy any book by Alexis Hall. I love the quick wit banter and the connections between the characters. The audiobook was excellent.

Why was every character in this book just the worst? I also hated the amnesia story line! I finished this one, but only because I forced myself to....I don't think I will be continuing with this series.

Alexis Hall does it again. The perfect balance of romance, wit, and angst.
I had a blast reading this one and can't wait to see what this author does next!

Alexis Hall can literally do NO Wrong. I loved this story, it was so fun to follow.
Sam and Johnathan were so easy to fall in love with . There was great humor and a little bit of a push and pull that made the story just sweet enough.

I’m pretty much a sucker for Alexis Hall’s romcoms at this point, and this one was no different. If you were one of the many, many people who loved BOYFRIEND MATERIAL, I think you’re going to love 10 THINGS THAT NEVER HAPPENED.
I put off reading this one, because I think I was a little disappointed once I realised it wouldn’t feature any characters from the London Calling books, despite having a cover that definitely looks like it will.
However, that was my mistake.
Huge mistake!
Because Sam and Jonathan’s story is just as quirky and sweet as I could have dreamed off. I love Hall’s humour in these books, it’s just -just- on the right side of ridiculous at times, and the way the characters are absolute heart-stealers without being too cutesy, nice, or perfect always really works for me.
There’s lots in here that captures a really British sense of humour/ culture and I nearly died of laughing at a couple of points. When I wasn’t laughing, I was prowling the kitchen for food, because the descriptions of food and meals had my stomach rumbling for nachos and fry-ups.
One I’ll definitely re-read ASAP. A five-star romcom.

Thank you to Netgalley and the publisher for granting me free access to the advanced digital copy of this book.

I read the two previous books that are in the same world and unfortunately this one failed to be as exciting to me. Maybe it was a little more mundane for my taste, as there wasn’t as much excitement for me with the book’s setting and I struggled to connect with the characters. I do enjoy Alexis Hall’s writing style, I just think this particular book was not for me

I'll tell you one thing that never happened - the publisher never hired a cover designer and said "oh crap" when it came time to submit cover art, and simply copy and pasted from Alexis Hall's other books. Please, for the love, I cannot keep these books straight (pun intended) in my head.

Anyway, this book was alright. What I will say with my full chest though - in this economy, I would also fake amnesia to avoid possibly losing my job.

I am glad to have read 10 Things that Never Happened (both ebook and audio) during the Trans Rights Readathon week. What a wild concept for a romance - faking amnesia so your boss goes soft and doesn’t fire you and your whole team. It was so wild that, at times, I struggled to actually buy into the fact that either of them were having feelings for each other. In fact, even though we only get Sam’s perspective, I actually believed Jonathan’s feelings to be more genuine than Sam’s. However, I loved Jonathan’s family, the coworkers’ shenanigans, and – of course – Gollum the traitorous cat, so overall this was an entertaining read.

Thank you Sourcebooks Casablanca and Netgalley for the review copy.

Yet another excellent work from Alexis Hall. I love not only the effort Sam puts into his "amnesia," but also Jonathan's manners in caring for him.

Alexis knocked this one out of the park. From the moment I started, I was sucked in. The romance, the wit, the laugh out loud moments. Jonathan and Sam stole my heart and I don't want it back.

Another delightful romp from Alexis Hall. Always awkward, laugh out loud funny, tender, and full of just the right amounts of miscommunication and angst.

A perfect Sunday read, ideal for a relaxing afternoon. While offering moments of levity, the complexity of the characters' families adds depth to the story. It was a welcome departure from thrillers and perfectly aligned with my reading desires this weekend. Highly recommended!

10 Things That Never Happened was such a quirky concept. I could not imagine ever faking amnesia for that long just to not get fired. The characters and storyline was cute and I liked the Christmas tie-in without it feeling too much like a Christmas movie but not sure I ever completely got into the story because of how wild the idea was.

Alexis Hall's books are always so much fun. I loved the chaotic premise of 10 Things that never happened, Sam is such a sweet and playful character in contrast with Jonathan's grumpyness (is that a word? haha). I do wish we got more scenes of them together but I still really enjoyed seeing their relationship evolve.

Somedays you just need a bit of light and Alexis Halls always delivers.

"...I don't know how I'm supposed to go the rest of my life without being kissed by you again."

You’ve got to love a good fake amensia story and this one was delightful. The side characters really shown in this one as well as the quintessential Alexis Hall humor and heart you’ve come to expect from their books. I really enjoyed this one and I’m not sure why I waited so long to read it.

Very fun read! I enjoyed the writing and also really liked Alexis Hall's other books. Cute characters and great plot!

Thank you NetGalley and Alexis Hall!

After loving Boyfriend Material, I was very excited for this book, and honestly it didn’t quite live up to my expectations. I enjoyed the banter but it loved far too slowly. It was cute though.

I really enjoyed the funny parts and how the story had progressed with our couple. The banter was great and so sad the planning and the mishaps that happened throughout. I really enjoy reading this author and how she creates characters