The Art of Excellent Products
Enchanting Customers with Premium Brand Experiences
by Riccardo Illy
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Pub Date 22 Feb 2022 | Archive Date Not set
Italian brands are known to create some of the most premium, sought-after products in the world. Learn to compete in the modern marketplace using the proven business principles that Italian brands have been employing for generations.
While it is no secret that Italians create superior products that both withstand the threat of ongoing competition and stand the test of time, the specific business principles that have led to such tried and tested successes are shrouded in secrecy, until now.
Businessman Riccard Illy details personal experiences using these Italian business standards to run his family’s world-renowned coffee company for generations. Through the age of intense competition from Starbucks and Coffee Bean, the Illy empire has remained at the top of the coffee industry simply by employing key Italian business principles and values.
In The Art of Excellent Products, you will:
- Learn how to approach your research and development process to find ways to add quality to your products and brand.
- Understand how Italians have created so many brands that have stood the test of time.
- Learn how to approach the marketplace so that your product stands out as the go-to product.
By applying those principles to your business, you will ensure your products meet or exceed the level of quality necessary to be ultra-competitive in today’s market, even in an industry in which new companies aggressively challenge your brand daily.
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Average rating from 9 members
This a cost book about Italian family businesses, and brands, and understanding of quality. I have enjoyed reading about different types of business ventures and how they succeed through time. This is an approach to loving your customers and augmenting quality, bring able to surprise them and exceed expectations. I have learned a lot about Italian way of doing business and exceeding customers ' expectations. How to delight and impress with business quality through generations of family business is the main outcome from this book for me.
The Art of Excellent Products makes me fall in love with the integrity of the four pillars of the Incanto framework which Riccardo Illy explains will make you appreciate Illy and their products even more. The benefits a company can obtain by reading this book is endless, even though the case studies mentioned have a long line of familial connections and history, Riccardo Illy helps you enhance your knowledge on how it is possible to adopt this resilient mindset to propel you and your product into an excellent product, even if you started your business yesterday. You also learn a lot from Illy, their mission of sustainability, how oriented they are with their employees and the families of their employees, the early history of Illy, and much more.