Artpreneur

The Step-by-Step Guide to Making a Sustainable Living from Your Creativity

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Pub Date 31 Jan 2023 | Archive Date 30 Jan 2023

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Description

Whether you're in the trenches struggling to make consistent sales or dreaming of turning your art into a full-time living, this groundbreaking guide provides the inspiration and the practical steps you need to become your own art boss. There's never been a better time to turn your creative ideas into a successful business. The internet is pushing aside art world “gatekeepers” who used to decide what was "worthy”—now anyone with a laptop and a dream can make a thriving living from their creativity.

Schulman breaks down the five fundamentals for building a successful business to achieve all your goals, including plans for production, profit, prospecting, promotion and productivity. With these 5 plans in place, you’ll be able to:

  • Build an audience of raving fans who want what you've got and are prepared to pay top dollar.
  • Draw attention to your creations by embracing your authenticity.
  • Integrate creativity with family (you don't have to choose).
  • Romance collectors by seducing them in a way that feels authentic and non-salesy.
  • Price your art (or services) with courage by using a three-step process.

Artpreneur is the artist handbook for passion makers who dream of evolving into passion professionals but are stuck. Schulman provides inspiring stories and proof that show that the artist's life can be both profitable and sustainable. She urges artists to gamble on themselves, emphasizing that a confident mindset is the first step to developing a life of creative and financial freedom. Artpreneur combines a left-brain approach with traditional marketing methods that pave a clear path for success.

Whether you're in the trenches struggling to make consistent sales or dreaming of turning your art into a full-time living, this groundbreaking guide provides the inspiration and the practical steps...


Available Editions

EDITION Other Format
ISBN 9781400235148
PRICE $19.99 (USD)
PAGES 240

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Average rating from 14 members


Featured Reviews

This book is about half pep talk on selling one’s art at a higher price and half guide to marketing and selling art. “Pep talk” isn’t meant to diminish what the book does. First of all, the author does offer extensive justification for higher pricing, both from the body of research and from anecdotal experiences. Secondly, this is a pep talk that needs to be delivered and is the most important function of the book, by far. That doesn’t mean the book doesn’t do a fine job with the marketing and selling bits, but there are so many books available on that subject.

The book is directed toward graphic artists, though some of book’s message is of relevance to musicians and poets as well. (Perhaps that’s why I found the pep talk part so important, because it’s broadly germane to artists, whereas sales are quite different for media where huge numbers of copies are made versus one-of-a-kind works.)

If you’re a struggling artist or would like to avoid being one, this book is worth reading.

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This was an enjoyable read. Easy to understand and full of quips that kept me interesting. The point laid out by the author were valid . This is a good read for someone starting a business in art and requires some direction. I like how the closing of the book lists all of her references and follow up information.

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This book is a guide to setting up the business side of your art, and make profit from your talents. It has clear explanations and at the end of each chapter there are practical action steps. Although it is a book about a business subject, it highlights the care needed for the artist, his/her work and the collectors. This was an enjoyable read and I recommend it.

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ARTPRENEUR is full of advice and information from artist and mentor Miriam Schuman. Covering topics from psychological hang-ups like imposter syndrome, to how to price your work, to making your marketing pay off, the information is practical, useful, and actionable. And there is no worry about the writing being dry; the tone is conversational and like the best kind of pep talk. There are plenty of anecdotal examples of artists who have implemented changes and seen results, serving as further inspiration.

ARTPRENEUR is for any kind of maker looking to turn a passion into a profitable business. Schulman feels like someone in your corner with answers, imparting knowledge and showing you how to move forward armed with confidence. This is a resource to look to again and again as you move forward with your creative business.

*All opinions are mine. Thanks to HarperCollins Leadership and NetGalley for the advanced review copy.*

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