Artpreneur

This book is about half pep talk on selling one’s art at a higher price and half guide to marketing and selling art. “Pep talk” isn’t meant to diminish what the book does. First of all, the author does offer extensive justification for higher pricing, both from the body of research and from anecdotal experiences. Secondly, this is a pep talk that needs to be delivered and is the most important function of the book, by far. That doesn’t mean the book doesn’t do a fine job with the marketing and selling bits, but there are so many books available on that subject.

The book is directed toward graphic artists, though some of book’s message is of relevance to musicians and poets as well. (Perhaps that’s why I found the pep talk part so important, because it’s broadly germane to artists, whereas sales are quite different for media where huge numbers of copies are made versus one-of-a-kind works.)

If you’re a struggling artist or would like to avoid being one, this book is worth reading.

This was an enjoyable read. Easy to understand and full of quips that kept me interesting. The point laid out by the author were valid . This is a good read for someone starting a business in art and requires some direction. I like how the closing of the book lists all of her references and follow up information.

This book is a guide to setting up the business side of your art, and make profit from your talents. It has clear explanations and at the end of each chapter there are practical action steps. Although it is a book about a business subject, it highlights the care needed for the artist, his/her work and the collectors. This was an enjoyable read and I recommend it.

ARTPRENEUR is full of advice and information from artist and mentor Miriam Schuman. Covering topics from psychological hang-ups like imposter syndrome, to how to price your work, to making your marketing pay off, the information is practical, useful, and actionable. And there is no worry about the writing being dry; the tone is conversational and like the best kind of pep talk. There are plenty of anecdotal examples of artists who have implemented changes and seen results, serving as further inspiration.

ARTPRENEUR is for any kind of maker looking to turn a passion into a profitable business. Schulman feels like someone in your corner with answers, imparting knowledge and showing you how to move forward armed with confidence. This is a resource to look to again and again as you move forward with your creative business.

*All opinions are mine. Thanks to HarperCollins Leadership and NetGalley for the advanced review copy.*

"Artpreneur" is a perfect read for any artist who wants to go full-time. I'd heard most of it before, but that's just because I'm super familiar with business and marketing. It had a lot of business techniques taught in fundamental terms and tuned specifically to artists. The information was classic and a perfect primer for beginners.

But more importantly, it addressed many limiting self-beliefs that are the actual blocks in business growth. I loved how the author walked us through the ideas that could hold us back from believing in ourselves and our art. She helped us examine these beliefs from a different perspective so we could overcome them and reach for our dreams.

Overall, it was the perfect combination of "believe in yourself" and "here is what you do to succeed once you believe in yourself."