"Sherwood Anderson this isn't. In Everything the Darkness Eats, Eric LaRocca has created a truly modern horror story that boldly illuminates the harsh realities of life in contemporary small town America. His Henley's Edge is not your stereotypical community where everyone's a neighbor and every neighbor's a friend. It's a town where depression and loneliness thrive, where intolerance and bigotry undermine civic institutions, where isolation turns even loved ones into strangers. Horror fiction doesn't get more emotionally raw than this. A smart, sharp read with echoes of King's Needful Things and Barker's The Damnation Game, Everything the Darkness Eats not only has one hell of a good title, it's one hell of a good book."

—Bentley Little

"LaRocca looks at the passive violence and prejudice underlying small town life with an unblinking eye, revealing how it can erupt into something truly monstrous--and then he somehow grafts that together with something profoundly dark and supernatural to create a unique and deadly beast of a novel with a double row of very sharp teeth."

—Brian Evenson, author of Father of Lies and Last Days

“Eric LaRocca has conjured for us a mad, beautiful tale of dark magic, trauma and love, and how these things intertwine—this is an author in command of powerful narrative sorceries, and is deserving of your immediate attention.”

—Chuck Wendig, New York Times best-selling author of The Book of Accidents and Wanderers

“Everything the Darkness Eats is an emotionally devastating novel of unflinching violence, lost souls, and cosmic horror. Eric LaRocca’s prose sings and his characters are heart-achingly true. Another brilliant work from one of horror’s fastest-rising talents.”

—Tim Waggoner, author We Will Rise and Your Turn to Suffer

“A colossal feat of imagination and moments of pure magic delivered with style and tenderness in a way that gives Gaiman a run for his money.”

—Gemma Amor, author of Dear Laura and Full Immersion

- Frontlist positioning for previews, reviews & new release round-ups with top trades (PW, Booklist, Kirkus, Library Journal)

- Long-lead PR campaign for reviews, interviews, features/profiles, and excerpt placements with regional & national magazines, newspapers & online

- Pre-release buzz campaign with horror critics & influencer community 

- Book tour in top U.S. & U.K. markets; dates & cities TBA in early spring 2023

- NetGalley promotion & homepage feature

- Targeted advertising campaigns on Facebook, Goodreads and BookBub

- Pre-order push and release promotion in CLASH Books newsletter and social media