The Cobbler

How I Disrupted an Industry, Fell from Grace, and Came Back Stronger Than Ever

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Pub Date Apr 18 2023 | Archive Date Mar 08 2023
Steven Madden LTD | Independent Book Publishers Association (IBPA), Members' Titles

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Description

Steve Madden. The man behind the iconic shoe brand recounts his rise to the top, struggle with addiction, time in prison, and ultimate recovery in this candid memoir.

Everyone knows Steve Madden’s name and his shoes, but few are familiar with his story. Over the past thirty years Steve Madden has taken his eponymous shoe company from the fledgling start up he founded with a mere $1,100 to a global, multi-billion dollar brand. But Madden’s mistakes, from his battle with addiction to the financial shortcuts that landed him in prison, are as important to his story as his most iconic shoes. In this raw, intimate, and ultimately inspiring book, Madden holds nothing back as he shares what it took to get here and the lessons he’s learned along the way. From his unconventional hiring strategies to his slavish devotion to product, Madden offers a business perspective that is as unique as his styles. In The Cobbler, readers are treated to the wild ride though his rise, fall, and comeback. But they will also walk away uplifted by a man who has owned up to his mistakes and come back determined to give back and use his hard-won platform to create positive change.

Originally written in 2019, The Cobbler was released at the height of COVID in 2020. During that tpreneur and his company. This new updated version includes a prologue and epilogue detailing the ups and downs of that unprecedented time, offering readers the opportunity to commiserate, cry and walk away with valuable personal and corporate lessons.

Steve Madden. The man behind the iconic shoe brand recounts his rise to the top, struggle with addiction, time in prison, and ultimate recovery in this candid memoir.

Everyone knows Steve Madden’s...


A Note From the Publisher

Other Contributors: Jodi Lipper

ebook 979-8-9864639-1-9

Other Contributors: Jodi Lipper

ebook 979-8-9864639-1-9


Advance Praise

The Cobbler gave me rare insight into the mind of a brilliant and creative businessman. Steve has his demons, that he owns up to here, with the type of honesty that is rare and refreshing. A truly great read about a fascinating man.”
—Donny Deutsch, TV personality and Chairman Emeritus, Deutsch Inc

Steve Madden is the epitome of an addict underdog, his rise back to the top gave me hope as an addict myself to lead a clean successful life. The Cobbler will give you the real truth about what it takes to go from the depths of a bottom, to the cream that rises to the top.”
—Stacey Griffith, Founding Master Instructor at SoulCycle and Author of Two Turns from Zero

“I couldn't put this book down as I read about the ups and downs of Steve Madden's life and career. It taught me so much about the hard work and hustle it took to build his brand and overcome major obstacles. I'd recommend The Cobbler to anyone who's interested in starting a business, needs a little inspiration, or just loves a good story.”
—Molly Sims, Celebrity, Former Supermodel, and Lifestyle Influencer

"In The Cobbler, Steve writes about his struggle with addiction in a way that is raw and real and incredibly inspiring. I know his story will give hope to a lot of people who are suffering, while educating others about what life is really like for an addict and what it takes to recover and succeed.”
—Seamus Mullen, Chef and Author

"I’ve advised dozens of business owners but have never encountered a leader who combines creativity, entrepreneurial savvy, and practical business sense quite like Steve Madden. From dropping out of college while battling ADHD and addiction to building a multi-billion-dollar business, he gives us an inside look into some of the most important decisions he made along the way. Steve is a master at seeing the white space, whether it's hidden potential in an employee who eventually becomes a CEO or a shoe trend that creates a whole new market. The Cobbler inspires us all to think out of the box, be resilient, and embrace our enormous capacity for change.”
—Fran Hauser, Startup investor and advisor and bestselling author of The Myth of the Nice Girl

“Steve has consistently and deliberately confronted and overcome various personal and business obstacles. He has achieved unprecedented levels of success and has built one of the most impressive shoe companies in the business. It is an inspirational story of an unlikely entrepreneur, who despite his continuing to defy all the rules, continues to prevail."
—Kenneth Cole, Chairman and chief creative officer, Kenneth Cole productions

“In addition to being a visionary, Steve is a funny and fantastic storyteller. I have little doubt his book will be very entertaining ― but if it’s not you can always rip out the pages and stuff them into any shoes that are too big.”
—Jeff Ross, Comedian

"The book is a valuable, often riveting play-by-play of one man’s rise to riches."
Bloomberg

"A deep dive into Madden's rise and fall and rise again."
Newsday

"Madden’s book shows a more timorous side of his personality."
New York Post

"There’s simply no one like Steve Madden―and now the shoe mogul is opening up about his singular path in a candid and emotional new memoir."
—Footwear News

The Cobbler gave me rare insight into the mind of a brilliant and creative businessman. Steve has his demons, that he owns up to here, with the type of honesty that is rare and refreshing. A truly...


Marketing Plan

Major national and regional public relations campaign: TV, Radio, Print

Social Media campaigns on Instagram, Twitter, and Facebook to hundreds of thousands of followers

Book Signings/Author Tour

Celebrity Endorsements

Budget for national/regional point of sale displays

Major national and regional public relations campaign: TV, Radio, Print

Social Media campaigns on Instagram, Twitter, and Facebook to hundreds of thousands of followers

Book Signings/Author Tour

...


Available Editions

EDITION Paperback
ISBN 9798986463902
PRICE $21.00 (USD)
PAGES 240

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