“Leading a team in turbulent and changing times is difficult. The FUD Factor is a refreshingly easy guide on how to do it well. This is a must-read for any manager.”
― Zak Brown, CEO, McLaren Racing Limited

“Brendan has a unique ability to motivate and challenge his team to bring their A-games every day by intently listening, providing helpful encouragement, and being unabashedly transparent. His collaborative leadership approach is focused on getting to the right answer, not his answer.”
― Olof Bergvist, Managing Director, Bain Capital

“Brendan P. Keegan gives us a helpful recipe that applies to any organization, from start-ups to Fortune 500s. Get ready to take notes and shift the way you see things.”
― Jonah Berger, Marketing Professor, Wharton School at the University of Pennsylvania; International Bestselling Author, Contagious, Invisible Influence, and The Catalyst

"[...] a polished resource with fresh insights and a compelling and expansive definition of "leadership" itself, offering motivation and tools to help readers step into--or become more confident in--leadership roles."
-- BookLife by Publishers Weekly

"Brendan P. Keegan provides a resource for those who require encouragement and motivation with a cleanly written and highly approachable method that inspires as much as it educates."
-- Readers' Favorite

"The FUD Factor was written for people of all backgrounds who wish to become fearless leaders. [...] Its practical insights on topics like open communication, employee motivation, and productivity contribute to its achievable advice."
-- Foreword Reviews

"Keegan’s no-nonsense prose and clear passion about coaching the next generation of leaders is ultimately affecting and convincing."
-- Kirkus Reviews