Bullseye Marketing

How to Grow Your B2B Business Faster

by Louis Gudema

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Pub Date May 02 2023 | Archive Date Sep 15 2023

Business, Leadership, Finance | Nonfiction (Adult) | Professional & Technical

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Description

B2B companies with robust marketing programs tend to grow 2-5 times faster than those without them. In Bullseye Marketing, you will learn how to create, launch, and scale a successful marketing program that will accelerate your company's growth.

Bullseye Marketing is the second edition of the award-winning book. The first edition was named One of the Best Marketing Plan Books of All Time by Book Authority. In this new edition, Louis Gudema focuses his Bullseye Marketing Framework exclusively for B2B companies.

At the strategic level, readers will learn the three-phase Bullseye Marketing Framework that prioritizes the fastest, most cost-effective ways for B2B companies to grow faster. Louis then goes into detail on what it takes to successfully implement close to two dozen marketing tactics, providing hundreds of tips, best practices, and examples for successfully executing B2B marketing campaigns. The book provides over 100 full-color images.

While many companies put too great of an emphasis on short-term lead generation, in this second edition, Louis presents research around the importance of long-term building of a company’s brand and mental availability to optimize long-term business growth. He also provides evidence on the importance of creativity in building mental availability, and many examples of creative B2B marketing that go beyond the more typical product-centric marketing seen from many companies.

The second edition also includes a new foreword by Douglas Burdett, the host of The Marketing Book Podcast (for which he’s read close to 500 marketing and sales books), eight interviews of nationally-known marketing and sales leaders (Ann Handley, Scott Brinker, Jeanne Hopkins, Evan Kirstel, Gini Dietrich, James Carbary, Zorian Rotenberg, and Jim Ewel), and new case studies.

B2B companies with robust marketing programs tend to grow 2-5 times faster than those without them. In Bullseye Marketing, you will learn how to create, launch, and scale a successful marketing...

Advance Praise

"Louis Gudema’s original Bullseye Marketing is one of my favorite marketing books. This new edition is even better."

-- Douglas Burdett, in the book's new Foreword

"Louis delivers a brilliant and authoritative guidebook for implementing successful B2B marketing programs and capabilities. Two thumbs up."

- Scott Brinker, Editor, chiefmartec.com"

"A refreshing marketing guide that emphasizes cost-effective, practical methods."

- Publishers Weekly/BookLife

“In this new edition of Bullseye Marketing, Louis shows how B2B companies of all sizes can grow faster. Chock full of fascinating real-world examples, this is a practical guide, not an academic tome.”

- David Meerman Scott, marketing strategist and bestselling author of The New Rules of Marketing and PR

"A practical guide so heavy with insights that you'll grow your B2B business muscles AND grow your actual muscles! (Seriously. The book is 400 pages.)"

Ann Handley, Wall Street Journal bestselling author of Everybody Writes. CCO, MarketingProfs

“Bullseye Marketing is a business book with no BS. Why boil the ocean in trying to understand how to market your product or service and get sales into the pipeline? Three phases: Leverage your existing assets. Focus on the Buy Now prospect. Build awareness and your brand. Simple steps. Data driven. Comprehensive. This marketing How-To must be on your bookshelf.”

- Jeanne Hopkins, B2B Fractional CMO/CRO

“Bullseye Marketing is perhaps the only book you would need on your desk if you want a real-world Marketing MBA at your side.”

- John Jantsch, author of Duct Tape Marketing

"For anyone who needs to understand the full marketing picture, Bullseye Marketing is the only book you need to read. Keep it on your desk and refer back to it often as you traverse the road of CAN-SPAM laws, search advertising, content marketing, PESO Model™, referral marketing, sales collaboration, and more. It is the only reference book you need."

- Gini Dietrich, CEO of Arment Dietrich, founder of Spin Sucks, and creator of the PESO Model™

“In Bullseye Marketing, Louis Gudema lays out both a strategic framework as well as detailed specific steps that small- and mid-sized businesses can use to accelerate growth, improve their competitive position, and fuel job growth.”

- Ron Bloom, Former “Car Czar” and Assistant to President Obama for Manufacturing Policy

"These points are presented in an eye-catching, well-designed format. The author writes with tremendous energy and a kind of savvy knowingness that feels instantly convincing."

- Kirkus Review