This is a fantastic guide on how companies and individuals should build their brand. It showcases in-depth that it’s not about how much money you
can make, but about what makes you happy and what kind of message you want to send with your brand to those who support you. Using some great
stories from successful companies such as Ben and Jerry’s, The Honest Company, Apple, and more, this guide goes step by step on finding your one
word, applying it to your brand, building a team or company around your one word, knowing who your opposition will be and more.

It’s a wonderfully written book that will help people, from the young upstart looking to make a name for themselves to the giant corporations
looking to refresh and reestablish their brands. It’s insightful, inspirational, and a must-read for any entrepreneurs or creators out there looking
to establish their brand identity with that important one word in your life. Be sure to pick up your copies of Evan Carmichael’s Your One Word
today!

“Your One Word” is a practical guidebook for gaining the clarity and focus you need to rise above your own mediocrity and really achieve your own special greatness. Evan Carmichael does a fantastic job of demonstrating his own One Word, Believe, by instilling confidence and giving readers a system they can apply to any business or lifestyle to become more successful. 
I found several useful ideas that are already helping me find a more practical focus as I embark into new territory with my business and my life. I listened to the audio-book version of this several times. It took me longer than I expected to go through beginning exercises. Now I am ready to follow through on more of them. 
The information in this book will be useful for many months or perhaps years to come. The results of applying this focus to my life will undoubtedly continue to be useful from here on.

I believe this advice will be a huge SHIFT in my life. My word is "Faith". I've never considered waking up every day and asking myself, how will I preach FAITH today? How will I live by Faith? How will I help others achieve faith? 

I've never looked at the word as my VALUES. When you know what you value most, you stand strong in that decision, even when others who don't agree come along. This will help my confidence in many levels.

Great advice! Great read!

I got through half of Your ONE Word and want to implement the strategies for improving my own business. I find that the strategies are simple and easy to implement and I can understand how they can be used to accomplish success in my business. Ironically enough, Believe is the same as my one word which is Belief that is a part of my Belief Coaching business. I find it interesting how many entrepreneurs and successful individuals experience the same experiences when trying to become entrepreneurs as Evan did. Failure as I say is the mother and GPS to success.  Evan shares his experiences with 'quitting' his business due to not making enough money and then eventually breaking through and 'making it'. Although only starting my business on Aug 25, 2016, I can relate to the story and it inspires me to keep going despite not making any real money and it has nearly been a year. I BELIEVE in my dream and what I stand for. Thank you for this insightful book. I look forward to implementing the strategies I have learned thus far and then implementing the remainder of the strategies throughout the book. With love and gratitude, Shadin (Founder of Belief Coaching)

This book is pure gold. It really inspired me to look into my soul to see what core value do I stand for that will help change the world around me for good, be it business or personal life. I think every entrepreneur, every person who desires to make it big some day should read this book and find the secret formula to success. Thank you Evan for wonderful book!

What would be Your One Word – a single word that would sum up everything that is you? What is most characteristic of YOU? What do you stand for? What is your purpose? Your mantra of excellence and passion? Well, Evan Carmichael’s book will help you find the answers to all those questions.

Your One Word is an amazing read with a clear message in a world full of distractions and indecision. It is based on helping entrepreneurs find the core essence of what they stand for and which their business represents but even every creative artist or personal brand will benefit from reading it.

Evan's book is great for not only understanding what your entrepreneurial journey should stand for but what you embody on a daily basis as well. Finding your one word will also help you to come to terms with who you are as a person and how you can have the greatest impact with your message.

I do highly recommend you read it because it has a ton of amazing stories about entrepreneurs from different industries and niches who all have found their one word and thus changed the entire nature of their business.

Thanks!

I made an animated video review about the book: https://www.youtube.com/watch?v=YkBbc2KUx9s