At the moment I will only give a rating to the book and I hope it is possible for me to write down my reviews on Amazon and Goodreads. I am very grateful to you because your publications are great, especially in the topics that interest me most. Thanks and blessings.

It took me a while to finish the book (partly i have too much on my TBR) but I really enjoyed this book. Leadership is a very interesting topic, and this book gives you different flavor of it.

Stepping in front of the camera is hard for the everyday business leader. Actors may be good, but they spend their entire careers learning how to do it well, says the author and filmmaker Vern Oakley.

Oakley, the founder of Tribe Pictures and writer-director of 1995 Stanley Tucci romantic comedy A Modern Affair, also makes corporate videos and has now written a book on the subject, Leadership in Focus: Bringing Out Your Best on Camera.

With 82 per cent of all internet traffic forecast by Cisco to be in video form by 2020, he says that learning to communicate effectively on camera is a "necessity" for leaders today because "we live in a digital video world".

To bond, you need to "take off the mask" so viewers can see the "vulnerable, human person" behind the message – a game-changer, says Oakley.

Oakley argues that it is worth using a professional team who will cut together several camera angles and edit hours of footage and B-roll – footage of the interviewee interacting with colleagues or even playing with their kids – "to craft a brief, powerful final piece".

"If the idea of stepping in front of a camera and being real sounds hard, you’re right," he says. "Actors spend their careers learning how to do it well."

Like an actor, you are performing – but "capturing the elements of your best self on a good day".

"Showing a certain side of yourself is a lot like playing a character in a film, only it’s you every time," says the author.

And in case you doubt the need to get it right, a cautionary tale and "PR nightmare" comes from the BP chief executive Tony Hayward, who sincerely apologised for the 2010 Gulf Coast oil slick but lost credibility by ending: "There’s no one who wants this over more than I do. I’d like my life back."

It’s an easy read and I’m left convinced there’s a need for professional corporate videos, but unless you’re in the extremely niche and fortunate position of being a chief executive you probably don’t need this book.