I chose this book because, while I currently am not doing any advertising on the Internet, I would like to start. I am sure I am not alone, so all of you folks out there like me who would like to have their own business but don’t have a clue how to advertise it and certainly have no desire to lose our shirts.
The book is written as close to layman’s terms as you can get. Yes, there are new terms you may have to learn to play the game, but that’s par the course with anything you do. No worries here, though, as author Perry Marshall takes the time to explain all the necessary info and acronyms. What I began to realize after a while is that Google is not some nameless, faceless entity that just wants to eat my money. Mr. Marshall makes it plain that it is my choices as well as desire to learn that will help me to achieve my business goals. He also cautions that this is not a guaranteed-to-make-you-rich scheme and advises “if you’re not serious, don’t even start.”
The book, while focusing on Adwords, also addresses good business practices that new entrepreneurs might overlook, such as tuning up your ad text (what has been proven to works and what bombs) and seeking out niche markets. Other words of wisdom can be found throughout, such as “The offer your ad describes is more important that the words you use to describe it. What does your customer get by clicking on your ad? And how fast does he get it?”
Although the initial chapters are geared for folks like me who are new to the adwords arena, seasoned veterans will also find chapters that are aimed at their needs. There is a handy Quick-Reference Adwords Glossary at the back for new readers as well as those who might need their memories jogged, as well as an Index in the back to aid with quickly finding whatever section you might need to flip to.
As a newcomer, after reading the book, I still feel a bit more overwhelmed; however, if you are going into battle, you should take the right gear. If you plan on using Google Adwords to propel your business, this book is the right gear. Five stars.
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