The premise of the book is great and the author really delivers. Great read. Highly recommended. .

My favorite book from 2018. An excellent primer on sales. I liked it so much, I gave it a shout-out on my Forbes column where I only feature a small percentage of books I read:
https://www.forbes.com/sites/carolinecenizalevine/2018/11/23/corporate-gifting-survey-uncovers-awful-office-holiday-gifts-10-other-career-related-gift-ideas/#414423c43fb1

Finance books are always needed. I really enjoy books that can be used over and over. This book takes a business spin and helps you win the clients you desire to have. I recommend this book for someone who is a new business order or someone who just needs a refresher.

The concept thus far is intriguing. However, the webpages mentioned in the book go to broken links. It is frustrating to get broken links.