This is a really interesting book that challenges business and entrepreneurs to look at sales from the perspective of a potential buyer, rather than from the perspective of themselves as the salesmen. Sales are usually taught through psychological techniques that make the buyer more likely to engage with you but is rarely actually given from the customer's point of view. This book does that and will teach you how to get into the minds of your customers.

There are many books on just selling behavioral and emotional patterns, consumer behavior and decision making from the perspective of the seller and this  book represents a professional and comprehensive review of the buying as a psychological and anthropological phenomenon and diving into internal and external factors influencing this behavior,

The book provides an interesting perspective of sales from a buyer point of view.  That is the angle sales neglect by trying to push the deal forward. Same was with me when I used to work in sales. You will find good tips on how to make sales more efficient and also automated demos which seem to be an interesting solution.