This is a great and highly informative book on the use of direct-response marketing and how to better convert your leads into sales. It is after all the ultimate aim of businesses when they set out on a social media marketing campaign.
The book describes the failings and many mistakes that the majority of businesses make and which causes them to fall short of the sales they hope to achieve from a well planned marketing campaign.
In the book you will find truly workable and the proper methods and techniques to use when employing direct-response marketing tactics, and the book also contains examples and pictorials of successful marketing posts, especially using Facebook, and interviews with leading marketers in their fields..
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