This is a workbook for authors who are beginners in the world of digital marketing==with the caveat that they should not be complete beginners to the Internet as a whole. Maybe someone with a personal Facebook account but not a professional page there yet. The workbook helps think through your brand, your audience, and your priority list (website, mailing list, etc.)

There is a lot of advice not only from the author herself but many others in the publishing industry. It is a quick read but will help make some inroads in building your online author presence if you apply the advice.

Thanks to the publishers and NetGalley for a digital ARC for the purpose of an unbiased review.

If You Want to Sell More Books than To Your Family and Friends…

As someone who has helped authors with both editing their books and giving them ideas about marketing, I was intrigued by this book as soon as I saw it was at one of my favorite book review sites. Let me just say as an author services professional that this is an amazing book on book marketing. The author really takes you by the hand and guides you from your first ideas of what you stand for and what you might want out of the author gig (e.g.,  money, fame, guest poster on important websites, TV show interviews, etc.) to making your vision of what you want a reality. She has checklists and questions to get you thinking and doing things in the most effective way. I'm not just an editor, but I'm an author myself, and I wish that I had this book before my last publishing effort. I think it would have been a substantial help. If you want to go big with your books, this is the blueprint for how to do it.

For an author just starting down the path of online marketing, Burke provides a firm starting point to work from. Competently written and well-organized, there is a lot of solid, basic information here. However, that is also the problem: the information is solid...but basic. Much of this can be learned, with more detail, by engaging in established writing communities where authors talk about the very concepts Burke discusses in general. In fact, Burke does what too many of these books do; glosses over the very real work and time required to implement these concepts. Like far too many "how to" books for authors, it is more interested in selling the dream than guiding the author through the actual real work.

Loved it! I am a book blogger and I am always looking for practical-useful guides on writing and marketing. I have always had difficulty thinking in marketing and promotional terms. Ms. Burke offers tips, advice and suggestions on ways you can implement a successful marketing plan. 
I particularly enjoyed the chapters, "Promote without being Promotional" specifically, "How people perceive you online can be very important in your branding." So true! She offers a well rounded- guided tour through the marketing maze that should be thought of as building blocks rather than a massive helpless plunge into an unknown abyss. 
Ms Burke has clearly walked the walk and is sharing her wealth of wisdom. 
Thank you NetGalley and Berrett-Koehler Publishers for the opportunity to read and review this important book!
jb
https://seniorbooklounge.blogspot.com/

As an wannabe author who's definitely busy (especially right now with everything going on in the world), this book was a very useful and practical read. Would recommend for writers looking to strengthen their online presence, especially social media.

Despite the author is an expert in the topic and has enough knowledge to write a longer book, it bothered me a lot to see too many repeated words. There are several useful tips, but I couldn't concentrate on them due to the repetition of words and ideas. It made it difficult to finish this book depite it was short.

This book is packed with great information for authors who are looking to build their online presence and boost their brand. There's lots of really great advice, with the biggest takeaway being to really engage with your audience and be authentic. Offer lots to your audience (quotes, lists from your books, links about other authors providing great stuff, etc.), be active in social media, and so on. There are lots of fill in the blank sections to brainstorm your marketing and such, though this may be difficult with the ebook (which I agree with other reviewers is priced rather high at $9.99). All in all, though, it's a very helpful book that will be especially useful for self published authors looking to increase their online visibility.

This book is an excellent online marketing guide for authors. 

Fauzzia Burke explains in a practical, entertaining and simple way what is necessary to establish an author's brand, create a promotion strategy, as well as the use of each social network for the book marketing. 

One of the aspects that I highlight the most are the #TipsForBusyAuthors that are included at the end of each chapter, are simply useful. 

I think there is no one who reads this book and doesn't get something out of it.

This is a great guide for writers who want !to market their work. A truly no nonsense guide to getting your writing noticed and earning income.  As a writer looking to launch a freelance career, I find this book informative and helpful.  I highly recommend it to anyone who is new to the concept and reluctant to market their own work. This book will get you up and running quickly and easily.

This is a book by a big name in the field of publicity. But it was a basic book. Scratch that - it was very very basic. Maybe it will be useful to someone who has zero idea about online marketing or has never heard of the phrase before but to someone who is already out there and eager to learn, top 5 google results may tell more in a lesser time.

I received a free copy of this book from NetGalley.

A useful book for authors, no matter if they're Indie or already signed with a publisher. Marketing is already fraught with peril and uncertainty, but this book will help the author navigate the waters with sound advice.
Most helpful!

An excellent resource for authors who can't seem to wrap their head around marketing. I will be recommending this to clients and adding it to the resources page on my website.

Thanks to the author, publisher, and Netgalley for the ARC.

This book is just pure awesomeness. Burke does an excellent job getting to the point - online marketing for busy authors. I like how she broke everything down and said all that needed to be said, without any extra fluff. While reading the book, I also did an inventory of my own marketing efforts and realized that I still have a lot to learn. Thank you Fawzia for helping me see the light!

While this was an interesting read, I found that it was often too vague and generalized. I understand that this is probably due to the rapid changes in social media and digital marketing tools, but I would have liked more concrete tips and strategies - perhaps also more advice on how to structure an author website.

.we live in a highly connected world, thanks to internet and social media. In old times books trickeled slowly from reader to next reader. But these days they fly.
.
Sophisticated social media platforms help authors to interact directly with readers. If a person has great social media following a publisher may reach him for book contract. 
And vice versa if author writes a book his social media following can sell it fast.
.
Today due to mushrooming of publishing firms and rise in number of aspiring author this book has lots of potential readers out there in the market.

In this book author guides how authors can build and accumulate social media influence. 
It covers all social platforms. It also gives specific tips sbout each platform. I liked sdvice about WordPress and author website. Insights into enail list are also informative.

Advice is simple and comprehensive. 
Author completely ommited publicity websites like netgalley and edelweiss. Author also doesn't cover self publishing. 

 It also does not name other book promoting firms and websites.

Advice is useful. Flow of writing may be boring at few points and there is slight repetition.
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Overall good book which has to be read superficially and speedily; if you have basic idea of social media. Because lots of stuff will be slready known to you.

Thanks netgalley and publisher for review copy.

Very technical - too technical for me, but will probably suit those who like to do a lot of IT stuff themselves. Some useful information for those it suits.

I’m not sure if I was the intended audience for this book as I already knew the information, but I would say that it is objectively a great reference book. 

Burke provides a lot of information that is well-organized, easy-to-understand, and gives you space to do your own work. 

I would recommend this to first-time authors or newbies to the marketing/branding world.

As a new Author I am keen to learn from those with experience of marketing , and especially marketing of books.
Marketing for Busy Authors does exactly what it intends to - provides guidance and also reassurance.
Read as a whole and then looked back on it is a valuable resource which I am to revisit again.
Fauzia Burke is clearly thorough, and at the same time humble enough to recognise that such a book is only as up todate as on the day it is written. So, she directs the Reader to her website where updates will be available in the future.
I have, from reading this book gained confidence in my marketing strategy and recommend it to all Authors, of which there are hundreds busy writing but wanting and needing to market what they write, and also market themselves.

Some great tips and advice in this book. It is written in a clear and concise way-a must for all aspiring authors.

First, thanks to NetGalley for the ARC of this book. 

This book comes right in time for NaNoWriMo, or National Novel Writing Month, a marathon for writers to finish 50,000 words of a novel in one month. I have 'won' this event three years on and off, but have never finished or tried to finish what I worked on, mostly because I had no idea what to do next.

"Online Marketing for Busy Authors" is just the book to help me with the completed project. As most writers today know, if you self publish, or if you are lucky enough to get a contract with a traditional publisher, you will have to do the marketing yourself.

Marketing is not something writers are comfortable with, We are idea people, not people people. We would rather be in the corner of a party watching the rest of you to mine ideas for upcoming characters, not the center of attention. But, we have to learn how to MAKE our new work the center of the reader's attention. How do we do that? This book helps the novice marketer get the buzz we need. 

This book is mostly concerned about online marketing, not book tours and readings which is fine with me. It is written logically and I could follow all the steps the authors suggests easily. It talks about branding and figuring out what you, the author, wants from your work. Next, it outlines how to be organized with web sites, blogging, social media, and mailing lists for fans. Fans? My biggest fan (my only fan) is Mom. Maybe this book will help me change that!

It is a short book, but loaded with information. Since I am an absolute beginner at this, I will need to read and re-read her advice. Now, all I need to do is keep up with my word count for NaNo!