Member Review
Review by
Darren I, Media/Journalist
This is a clearly a specialist book, aimed at helping people jump on a trend to set up their own speciality food business. There is growing demand for locally produced, specialist food and drink products and a book like this may help spark an idea and help actualise its development.
Clearly this is written with a U.S. audience in mind, although a lot of the advice will still be the same regardless of where you are in the world. It is just that you may need to check the legal and regulatory side of things by yourself. In any case, the book gives a quite sensible, calm and focussed look at the various steps involved in setting up a speciality food business, without resort to hyperbole, so you clearly understand it is not an easy undertaking but it can potentially be a worthwhile one.
Despite being a focussed, specialist read it managed to hit the right spot and get this reviewer thinking or daydreaming. Now, there is no way that one will knowingly set up a specialist food business but never say never… The regulatory climate local to this reviewer is not overly welcoming towards the smaller guy having a go, yet things are changing and many are already setting out and trying to carve a niche for themselves in an otherwise large sea of mediocrity delivered by the major chains and the big brands.
Even if you have a vague idea, this book could help you stress-test your thoughts. Its low price would be a good investment and it may save your sanity and finances if you don’t go forward with a half-baked plan. If you are still convinced that there is a market waiting for you, then the book’s advice will be golden and pay for itself many times over in a blink of an eye.
It could even be a good read for the curious, general reader; providing a little insight to a sector that many think is easy (it is just cooking, right?) but in reality it can be very challenging, frustrating and features a lot of hard work.
Start Your Own Specialty Food Business, written by Cheryl Kimball & The Staff of Entrepreneur Media and published by Entrepreneur Media. ISBN 9781599185835. YYYY
Clearly this is written with a U.S. audience in mind, although a lot of the advice will still be the same regardless of where you are in the world. It is just that you may need to check the legal and regulatory side of things by yourself. In any case, the book gives a quite sensible, calm and focussed look at the various steps involved in setting up a speciality food business, without resort to hyperbole, so you clearly understand it is not an easy undertaking but it can potentially be a worthwhile one.
Despite being a focussed, specialist read it managed to hit the right spot and get this reviewer thinking or daydreaming. Now, there is no way that one will knowingly set up a specialist food business but never say never… The regulatory climate local to this reviewer is not overly welcoming towards the smaller guy having a go, yet things are changing and many are already setting out and trying to carve a niche for themselves in an otherwise large sea of mediocrity delivered by the major chains and the big brands.
Even if you have a vague idea, this book could help you stress-test your thoughts. Its low price would be a good investment and it may save your sanity and finances if you don’t go forward with a half-baked plan. If you are still convinced that there is a market waiting for you, then the book’s advice will be golden and pay for itself many times over in a blink of an eye.
It could even be a good read for the curious, general reader; providing a little insight to a sector that many think is easy (it is just cooking, right?) but in reality it can be very challenging, frustrating and features a lot of hard work.
Start Your Own Specialty Food Business, written by Cheryl Kimball & The Staff of Entrepreneur Media and published by Entrepreneur Media. ISBN 9781599185835. YYYY
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