What a great book when we considering the materialistic and globalised culture and climate that we currently live in, it really is an eyeopener . I graduated with a BSc Hons in Business and Marketing and I am now studying towards my MBA (MSc) therefore I really liked delving into the whole strategic marketing and branding world and reading about it from angle of inside some of the large power companies. The book tells exactly what it like to have an authentic brand (Apple springs to mind). I highly recommend this book, really enjoyable read and well written by Karen Leland. Thanks to NetGalley and Entrepreneur Media Inc. for allowing me the opportunity to have an ARC - it is really helpful with my MBA, studies.
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