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Texas Slow Cooker

125 Recipes for the Lone Star State's Very Best Dishes, All Slow-Cooked to Perfection

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Pub Date Sep 12 2017 | Archive Date Nov 07 2017


Description

Texas Slow Cooker provides southern flavors with cooking know-how from The Lone Star State.

Even great cooks, such as Cheryl Jamison, one of the preeminent authorities on American regional cuisine and the author of many award-winning cookbooks, occasionally prefer the make-ahead convenience, easy cleanup, and depth of slow-cooked flavor that you get when you use a slow cooker.

Co-author of the pioneering book Texas Home Cooking, Cheryl reveals in these pages that a stunning range of Lone Star gems, from chilis and stews to enchiladas and roasts, from bean or rice dishes to beef, bison, poultry, and shrimp, come out of the slow cooker brimming with flavor—and with a minimum of fuss for the cook.

These 125 recipes are full of delectable, down-home goodness, each one better than the last, and better even than its non-slow cooker counterpart. Whether you're enjoying a family dinner or feeding everyone at the family reunion, tastes like Chicken Chorizo ChiliHill Country GoulashBison Short Ribs, and Venison Pot Roast will never disappoint. 
Texas Slow Cooker provides southern flavors with cooking know-how from The Lone Star State.

Even great cooks, such as Cheryl Jamison, one of the preeminent authorities on American regional cuisine...

Marketing Plan

Campaign Focus:

125 recipes are full of delectable, down-home goodness, each one at least as good as its version from outside the slow cooker.

Key Selling Points:

· Award-winning author of Smoke + Spice, Sublime Smoke, and The Border Cookbook—recipient of 4 James Beard Awards and IACP Award

· Cheryl is a food talk radio personality in Santa Fe (KVSF, Heating it Up)

· The ultimate Lone Star collection of slow-cooked favorites

· Slow cooking is easy and a great way to make weekday Southwestern meals

Key Campaign Activity

Longlead feature pitch to top food magazines

Feature pitch to regional key media (TX)

Pitch to food online media and bloggers

Campaign Focus:

125 recipes are full of delectable, down-home goodness, each one at least as good as its version from outside the slow cooker.

Key Selling Points:

· Award-winning author of Smoke +...


Available Editions

EDITION Other Format
ISBN 9781558328945
PRICE $39.99 (USD)
PAGES 208

Average rating from 56 members


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