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Description
Iconic photos from the First World War, newly colourized.
See seminal images of Canada’s First World War experience in a new light — offered in full colour for the first time — with contributions from Margaret Atwood, Tim, Cook, Charlotte Gray, Paul Gross, Peter Mansbridge, and many others.
Canadians today see the First World War largely through black and white photography. Colourizing these images brings a new focus to our understanding and appreciation of the role Canada played during the First World War. It makes the soldier in the muddy trench, the nurse in the field hospital, and those who waited for them at home come to life. Immediately, their expressions, mannerisms, and feelings are familiar. They become real. They Fought in Colour is a new look at Canada’s experience during the Great War. A more accessible look. A more contemporary look.
Iconic photos from the First World War, newly colourized.
See seminal images of Canada’s First World War experience in a new light — offered in full colour for the first time — with contributions...
Iconic photos from the First World War, newly colourized.
See seminal images of Canada’s First World War experience in a new light — offered in full colour for the first time — with contributions from Margaret Atwood, Tim, Cook, Charlotte Gray, Paul Gross, Peter Mansbridge, and many others.
Canadians today see the First World War largely through black and white photography. Colourizing these images brings a new focus to our understanding and appreciation of the role Canada played during the First World War. It makes the soldier in the muddy trench, the nurse in the field hospital, and those who waited for them at home come to life. Immediately, their expressions, mannerisms, and feelings are familiar. They become real. They Fought in Colour is a new look at Canada’s experience during the Great War. A more accessible look. A more contemporary look.
A Note From the Publisher
Incredible historic photography of the First World War published in colour for the first time ever.
Incredible historic photography of the First World War published in colour for the first time ever.
Advance Praise
Showcasing the incredible efforts of the Canadian Expeditionary Force during the First World War, They Fought in Colour connects us to the daily life of the soldiers and their families in an entirely new way. This unique book will ensure the service and sacrifice of those who served Canada a century ago are never forgotten.”— General (Ret'd) Rick Hillier, OC, ONL, CMM, MSC, CD
Showcasing the incredible efforts of the Canadian Expeditionary Force during the First World War, They Fought in Colour connects us to the daily life of the soldiers and their families in an entirely...
Showcasing the incredible efforts of the Canadian Expeditionary Force during the First World War, They Fought in Colour connects us to the daily life of the soldiers and their families in an entirely new way. This unique book will ensure the service and sacrifice of those who served Canada a century ago are never forgotten.”— General (Ret'd) Rick Hillier, OC, ONL, CMM, MSC, CD
Marketing Plan
ADVERTISING Trade, consumer print, and digital advertising
MARKETING MATERIALS Postcards Chapbook
EVENTS Festival pitches Event promotion: posters, evites Trade shows, school and library conferences Launch event, Toronto
DIGITAL MARKETING Twitter, Facebook, Pinterest, Instagram, Dundurn.com campaigns Cover and sample chapter reveal Guest Post on Dundurn Blog Digital Reader Copies available: NetGalley, Edelweiss Consumer, library, bookseller, and author newsletters
SPECIAL OUTREACH Niche marketing to associations and interest groups
PUBLICITY Targeted media and blogger review mailings
Book hashtag: #TheyFoughtInColour
ADVERTISING Trade, consumer print, and digital advertising
MARKETING MATERIALS Postcards Chapbook
EVENTS Festival pitches Event promotion: posters, evites Trade shows, school and library conferences Launch...
ADVERTISING Trade, consumer print, and digital advertising
MARKETING MATERIALS Postcards Chapbook
EVENTS Festival pitches Event promotion: posters, evites Trade shows, school and library conferences Launch event, Toronto
DIGITAL MARKETING Twitter, Facebook, Pinterest, Instagram, Dundurn.com campaigns Cover and sample chapter reveal Guest Post on Dundurn Blog Digital Reader Copies available: NetGalley, Edelweiss Consumer, library, bookseller, and author newsletters
SPECIAL OUTREACH Niche marketing to associations and interest groups
PUBLICITY Targeted media and blogger review mailings
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