Ever After

Create Fairy Tale-Inspired Mixed-Media Art Projects to Develop Your Personal Artistic Style

by Tamara Laporte

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Pub Date Aug 06 2019 | Archive Date Aug 20 2019

Quarto Publishing Group – Quarry | Quarry Books

Arts & Photography | Crafts & Hobbies

Talking about this book? Use #EverAfter #NetGalley. More hashtag tips!

Description

Let the wisdom and enchantment of timeless fables and fiction help you achieve your creative goals! From celebrated mixed-media artist and author of Create Your Life Book Tamara Laporte, Ever After is a rich collection of step-by-step mixed-media art lessons inspired by fairy tales, folk tales, and classic fiction.

Based on one of Tamara’s popular series of online classes, Ever After addressesthe most frequently asked question she receives from her students: “How do I develop my own creative style?”

In addition to the beautiful art lessons created especially for this book by Tamara and eight other noted mixed-media artists, each chapter offers creative exercises that invite readers to explore stories, their symbolism, and a specific aspect of style development as they work toward and ultimately achieve their artistic goals.

The Story of You. Explore the experiences, feelings, and ideas that stir your passion, and how to adapt and change motifs and other visual elements to make them your own.
Inspiration: How to Find It, How to Use It. Examine how to stay open to inspiration, incorporate it into your art practice, and integrate it into your artwork.
Comfort Zones & Productivity. Learn strategies for working through your fear and dedicating time to your artmaking.
Dealing with Challenges & Deepening Your Voice. Find guidance for starting a mindfulness practice to help you deal with harsh feedback, and for allowing yourself the joy of continually evolving your story, your message, and your style.

Ever After will teach you to tell your own unique stories through art making so that your wish—to become the artist you’ve always wanted to be—is sure to come true!

Guest Teachers
Includes lessons and tips from these renowned mixed-media artists:

Kara Bullock
Lucy Chen
Danita
Andrea Gomoll
Annie Hamman
Mariëlle Stolp
Effy Wild
Micki Wilde

Fairy Tales, Fables & Fiction
Featured stories include:

Alice’s Adventures in Wonderland
Bambi
Beauty & the Beast
Goldilocks & the Three Bears
Mulan
Peter Pan
Sleeping Beauty
The Little Mermaid

Marketing Plan

Key Selling Points: Mixed media continues to be a solid artmaking trend. According to the NAMTA Artists & Art Materials Study/2015 Artists Survey Results for US and Canada—the most current research available—54% of US artists and 57% of Canadian artists reported creating mixed-media art/collages. Classic inspiration and solutions-oriented approach have broad and timeless appeal. Ever After's fairy tale inspirations give it a unique positioning that speaks directly to the (largely female) audience of mixed-media creatives. Another distinctive element is the author’s expertise in art as a means to personal growth and healing. Well-connected author with a solid following and demonstrated success. With her ever-growing audience of students, social media following, and long-standing relationships in the international mixed-media art community, Tamara Laporte is now also a proven quantity as an author. Also, the contributed content can potentially expand the book's promotional reach.

Key Campaign Activity Leverage author’s connections in the mixed media art community as well as her online platforms including her website, Instagram (16K followers), Facebook (22K followers) Multiple outlets will be interested – Art and Craft Media, Magazines, Websites, DIY Media Build social media following #EverAfter

Trade: Finished Advances

Retail: Finished Advances

Consumer: Pitch to art and craft magazines and websites for review, such as the Mixed Media Magazine, Somerset Studio Magazine, Artforum, Art in America, Artvoices, Cloth Paper Scissors, Bored Panda (emphasize Pitch to womens/lifestyle/teen outlets with “create your own fairy tale” angle (Teen Vogue, Real Simple, Redbook, Refinery 29, Seventeen, etc) Build #EverAfter hashtag on social, starting with author Pre-order campaign with author on Social Giveaway for readers of Create Your Life Book – get early copy if you’ve purchased CYLB and enter to win Leverage Artist’s mixed media connections and social media platforms to promote book and projects in the book through blog hop (see Create Your Life) Video of project(s) – YouTube and short/time-lapse Promotion to class students (provide discount code) Giveaways at art blogs and websites Pitch to key art and craft bloggers Re-pitch for gift guides