The Iconist
The Art and Science of Standing Out
by Jamie Mustard
This title was previously available on NetGalley and is now archived.
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Pub Date Oct 01 2019 | Archive Date Aug 14 2019
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Description
*NOTE: This title is only available in PDF format at this time. We will upload .epub and .mobi files when available.*
Why do we immediately recognize art by Van Gogh and Warhol?
What does Beethoven share with Rage Against the Machine and Madonna?
What makes us remember the words of Churchill and King (and Domino’s Pizza, for that matter)?
With the rise of digital media and advertising, a constant barrage of information makes it nearly impossible to be seen and heard. In The Iconist, branding and design strategist Jamie Mustard shows you how individuals, organizations, and brands can break through the noise.
The secret to standing out lies in creating content that the desired audience will “lock” onto and remember with little effort—simple, bold ideas that can be immediately understood. The Iconist reveals a set of primal laws in human society that explain why some things stand out and endure in the mind, while others are rejected. Blending relevant examples from history and pop culture with cutting-edge psychology, Mustard explores why certain things stick and others fade from memory—and gives you an owner’s manual to make any idea, product, or service stand out and be remembered. Forget relying on luck or trial-and-error: Mastering this process will enable you, no matter your field or endeavor, to confidently craft messages that resonate with your target audience through simple, fool-proof methods.
For businesses, marketers, teachers, advertisers, artists—from thought leaders to anyone trying to write a resume—The Iconist shows how to grab and hold attention. Fair warning, though: This book will change the way you view your audience . . . and the entire world around you.
A Note From the Publisher
This title is only available in PDF format at this time. We will upload .epub and .mobi files when available.
Advance Praise
“There is no one better at getting the world to understand what you have to offer.” —Holt McCallany, star of Mindhunter on Netflix
“Jamie can make anyone STAND OUT in a transparent and iconic way.” —Bibi McGill, lead guitarist and musical director for Beyonce
"Jamie is a revolutionary thinker and a rare human being." —Dr. Donna Schuurman, executive director emeritus, The Dougy Center for Grieving Children and Families
"My work needed power and clarity that would get noticed - Jamie’s understanding of Icons and Blocks changed everything." —Jeanie Coyle, former SVP of HR at Bank of America and American Express, founder of Worktelligence, and author of Make Talent Your Business
"Jamie is truly an Iconist. He can teach anyone to stand out and grab attention no matter what they do." —Kevin Carroll, bestselling author, speaker, and social Change Agent
“Jamie’s codification of Icons explain why all art works and generates interest, or fails to hit the mark.” —Melanie Pullen, globally influential artist and photographer for The Getty Museum
"Human attention span is today and forever’s scarcity. Jamie Mustard saw the trend early. He studied and lived it deeply. He cracked the code. The Iconist is a must-read for all entrepreneurs, venture capitalists, CEOs and shapers of opinion." —Rich Karlgaard, publisher for Forbes
"The Iconist, compels questions of great urgency and relevance to the health of the social matrix that gives our lives meaning and purpose. It is excellent." —Dr. Shauna H Springer, PhD, world's leading authority on PTSD and Moral Injuries
"In a marketplace that's more crowded, noisy, and confusing than ever, it's harder than ever to stand out and be noticed—whether you're designing a product, selling a service, or marketing yourself. Jamie Mustard offers a remarkable set of provocative ideas and a collection of engaging case studies to meet the defining business challenge of our time. The Iconist is itself a standout, as useful as it is original." —William C. Taylor, cofounder and founding editor of Fast Company and author of Simply Brilliant
Available Editions
| EDITION | Other Format |
| ISBN | 9781948836418 |
| PRICE | $22.00 (USD) |
| PAGES | 200 |
Links
Featured Reviews
Mukesh G, Reviewer
I got a copy of the book via NetGalley and enjoyed reading the book.
The core concept of the book might not look to be too different from what we might find in numerous blogs or marketing books but in a key way is different. The usual advice for us is - BE Different. Find a Niche and dominate it.
Jamie talks about being different is not enough to get noticed. In order to do so, we need to follow a three step process:
1. crystallise our message to its barest, simple essence and then
2. use bold imagery (logo, statement, tune, etc) to be used as a hook to get people to notice
3. Repeat this bold imagery continuously to be noticed even within the clutter that all of us experience.
He walks the talk and the core message of the book is repeated in bold through out the book.
The stories that he uses to illustrate his point were fresh (at least to me as I hadnt not read about most of them).
The writing is simple and easy to read and follow.
If you are a creator of any kind and want to stand out in a crowd, I would recommend that you spend the few hours and read the book.
The only thing that could have made the book even more valuable was if he could have used more examples of how he got to the essence of the message that he used for his clients that made them stand out.
Darya Y, Reviewer
Technology made our lives easier and more complicated at the same time. How can you and your business stand out, attract attention and keep the audience interested in what you are and what you do? Simplicity is the key and it is well-explained in this book.
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