The Art of Looking Up
by Catherine McCormack
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Pub Date Oct 29 2019 | Archive Date Nov 12 2019
Quarto Publishing Group - White Lion Publishing | Frances Lincoln
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Description
From the lotus flowers of the Senso-ji Temple in Japan, to the religious iconography that adorns places of worship from Vienna to Istanbul, all the way to Chihuly's glass flora suspended from the lobby of the Bellagio Hotel in Las Vegas – this book takes you on a tour of the extraordinary artworks that demand an alternative viewpoint.
Art historian Catherine McCormack guides you through the stories behind the artworks – their conception, execution, and the artists that visualised them. In many cases, these works make bold but controlled political, religious or cultural statements, revealing much about the society and times in which they were created. Divided by these social themes into four sections – Religion, Culture, Power and Politics – and pictured from various viewpoints in glorious colour photography, tour the astounding ceilings of these and more remarkable locations:
- Vatican Palace, Rome, Italy
- Blenheim Palace, Oxfordshire, UK
- Louvre Museum, Paris, France
- Dali Theatre-Museum, Figueres, Catalonia
- Museum of the Revolution, Havana, Cuba
- Capitol Building, Washington, DC, USA
First and foremost, this is a visual feast, but also a desirableart book that challenges you to seek out fine art in more unusual places and question the statements they may be making.
Marketing Plan
Key Selling Points: An art book that brings together artworks from many centuries, continents and movements in a wholly novel format. Unique in its analysis of artworks that are often overlooked as merely decorative. Many of the institutions featured are some of the most visited places in the world – the Sistine Chapel alone receives 25,000 visitors a day.
Key Campaign Activity Pitch to long-lead and consumer fine art, architecture, and travel media with opportunity to interview the author Promote the book for holiday gift guides
Trade Review: Library Journal, Kirkus Review, Publishers Weekly, Shelf Awareness, The New York Review of Books
Consumer: Promote the book on Net Galley and share widget with media
Publicity/Media: Long-lead magazine and newspaper coverage: Vanity Fair, Los Angeles Times, The Economist, The Philadelphia Inquirer, White Hot Magazine, The Art Newspaper, The Architect’s Newspaper
Consumers coverage: Forbes, Quartz, Smithsonian, Artnet, Artsy, Hyperallergic, The Guardian, Art News, Art Daily, Frieze, Artforum, Art Report, Blouin Artinfo, Two Coats of Paint, Atlas Obscura, UPROXX, Apartment Therapy, Conde Nast Traveler, Arch Daily, Curbed, Smithsonian, Architectural Digest, HiConsumption
Available Editions
| EDITION | Other Format |
| ISBN | 9780711242173 |
| PRICE | $45.00 (USD) |
| PAGES | 240 |
Average rating from 58 members
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