From Individual to Empire
A Guide to Building an Authentic and Powerful Brand
by Laura Bull
This title was previously available on NetGalley and is now archived.
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Pub Date Feb 04 2020 | Archive Date Feb 03 2022
Greenleaf Book Group | River Grove Books
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Description
Ever wonder what makes household names like Oprah, Ellen, or Beyoncé so powerful?
It’s all about influencer branding, and Laura Bull will tell you everything you need to know.
Bull spent ten years with Sony Music Entertainment, becoming one of the company's youngest executives and spearheading artist development and marketing for globally recognized brands. She is an expert who specializes in transforming entrepreneurs into viable brands and teaching what it takes to become a powerful "influencer."
Whether you are an artist, blogger, performer, politician, author, or thought leader, this book will change the way you think about your “brand” and your future.
Bull marries positive psychology principles with traditional branding strategies and reveals her revolutionary Brand Matrix that will have you soaring past personal branding into the very different world of influencer branding.
This intelligent, breezy read provides tools, exercises, and additional resources that offer real-world support to tackle your own engaging, competitive, and authentic brand identity. Entertaining examples from pop culture and politics round out this book that can truly take you from individual to empire.
A consultant and speaker, Bull has been an adjunct professor since 2013 teaching disciplines in marketing and music business at multiple colleges and universities, including SMU's Temerlin Advertising Institute.
Advance Praise
—Shawn Achor, New York Times best-selling author of Big Potential and The Happiness Advantage
“Engaging and informative, this book is a treasure trove of golden nuggets”.
—Jim Loehr, world-renowned performance psychologist and best-selling author
"Laura Bull has achieved something remarkable. As the youngest executive to ever to work for Sony Music Nashville, she discovered early on what it really takes to establish an artist as a brand. Now she takes her knowledge to teach others how to build their own powerful and authentic brand."
—Thomas R. Baldrica, former Vice President of Marketing, Sony Music Nashville
"In today’s DIY music environment, artists must not only create great music, they must also develop an authentic brand identity that resonates with fans. From Individual to Empire provides insights and strategies for building a successful career in music, literature or any field where communicating and influencing are key. A must-read!"
—Denise Shackelford Attorney, The Primary Firm, Assistant Professor, Recording Industry, Middle Tennessee State University
Available Editions
| EDITION | Paperback |
| ISBN | 9781632992611 |
| PRICE | $17.95 (USD) |
Available on NetGalley
Featured Reviews
Dora Archie O, Reviewer
If you're looking to understand how to build, boost and sustain a brand- then this book would come in handy. It's the age of Influencers on social media and there are chapters dedicated to that and marketing herein which I found quite interesting to read. I love how the author expounded on content creation and building communities- it's something I could relate to.
Thanks Netgalley for the eARC.
Michelle B, Reviewer
From Individual to Empire is an easy and informative read, with Laura Bull using real-world examples taken from her own career working with some of the mega influencers of the music industry.
Laura Bull takes us from concept to creation and provides easy, actionable advice and tips to assist with the promotion and growth of whatever type of brand the reader is hoping to build.
I particularly liked the additional resources provided by the author via her website, which work in tandem with the information provided within From Individual to Empire.
This book is recommended to anyone who is interested in marketing or brand creation.
Darya Y, Reviewer
Interesting concepts revealed. Overall the book is good and pushed you to do some work about your personal brand. I have found some useful tips as of personal brand connected to your company's brand. At the rd of the day if you want to achieve anything in life including being micro/Marco influencer, you have to work hard.
Natalie C, Reviewer
An insightful look into the world of brand marketing. The author harnesses their experience within the music industry and applies it to modern day marketing. It was clear and easy to follow. The advice given is not new information but a timely reminder of why and how a brand can succeed. It can be applied to small businesses, large corporations or influencers on social media. Succinct in conclusion, talent and passion are important but effort and authenticity is key to long term success.
Cristie U, Bookseller
The author had success at Sony at such a young age, so this book is written by someone that knows the value of branding and how it can assist in making your business unforgettable. The resources and exercises she offers, along with real examples from politics and pop culture make this a must read for anyone that has a business and wants to stand out.
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