From Individual to Empire
A Guide to Building an Authentic and Powerful Brand
by Laura Bull
Pub Date 04 Feb 2020
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Ever wonder what makes household names like Oprah, Ellen, or Beyoncé so powerful?
It’s all about influencer branding, and Laura Bull will tell you everything you need to know.
Bull spent ten years with Sony Music Entertainment, becoming one of the company's youngest executives and spearheading artist development and marketing for globally recognized brands. She is an expert who specializes in transforming entrepreneurs into viable brands and teaching what it takes to become a powerful "influencer."
Whether you are an artist, blogger, performer, politician, author, or thought leader, this book will change the way you think about your “brand” and your future.
Bull marries positive psychology principles with traditional branding strategies and reveals her revolutionary Brand Matrix that will have you soaring past personal branding into the very different world of influencer branding.
This intelligent, breezy read provides tools, exercises, and additional resources that offer real-world support to tackle your own engaging, competitive, and authentic brand identity. Entertaining examples from pop culture and politics round out this book that can truly take you from individual to empire.
A consultant and speaker, Bull has been an adjunct professor since 2013 teaching disciplines in marketing and music business at multiple colleges and universities, including SMU's Temerlin Advertising Institute.
—Shawn Achor, New York Times best-selling author of Big Potential and The Happiness Advantage
“Engaging and informative, this book is a treasure trove of golden nuggets”.
—Jim Loehr, world-renowned performance psychologist and best-selling author
"Laura Bull has achieved something remarkable. As the youngest executive to ever to work for Sony Music Nashville, she discovered early on what it really takes to establish an artist as a brand. Now she takes her knowledge to teach others how to build their own powerful and authentic brand."
—Thomas R. Baldrica, former Vice President of Marketing, Sony Music Nashville
"In today’s DIY music environment, artists must not only create great music, they must also develop an authentic brand identity that resonates with fans. From Individual to Empire provides insights and strategies for building a successful career in music, literature or any field where communicating and influencing are key. A must-read!"
—Denise Shackelford Attorney, The Primary Firm, Assistant Professor, Recording Industry, Middle Tennessee State University