Mastering the New Marketing Mindset for Tomorrow's Consumers
by Raja Rajamannar
This title was previously available on NetGalley and is now archived.
Pub Date 09 Feb 2021 | Archive Date 01 Jul 2021
Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges marketers face to thrive in a modern business world that is changing with unprecedented speed and disruption.
As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination.
As Chief Marketing Officer of Mastercard—one of the world’s most recognizable and decorated brands—Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful.
Readers will:Understand the evolution of marketing and how to be at the forefront of future change.Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry.Achieve breakthroughs in innovative thinking in order to compete in modern business.Gain perspective from top marketers across industries.
Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what some of the smartest people in the discipline are doing to get ready for this dramatic shift, and what the new world will look like for companies, consumers, and society at large as the race to develop revolutionary marketing strategies reaches a whole new level.
Available on NetGalley
Average rating from 3 members
Quantum marketing is shown as the Fifth Paradigm in marketing after the best product - rational/logic, branding - emotion, internet, social media/digital waves of marketing. As CMOs lose power at the management helm, this book answers few questions. How is Marketing about to change? What new technologies are causing it? How has it changed through the senses for captivating customers. How can marketers of the future be ready before the industry. You can sense the danger that advertising is in with audience moving to ad-free platforms or blocking them. This makes a marketer's job even harder. Auditory branding was mind blowing. A while ago there was a book about it, Visual positioning system which was shown at a Google event will make the world yours filled with information of all places important to you.