Side Effects
How Left-Brain Right-Brain Differences Shape Everyday Behaviour
by Lorin J. Elias
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Pub Date Sep 13 2022 | Archive Date Jul 31 2022
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Description
Understanding how right-brain and left-brain differences influence our habits, thoughts, and actions.
Human behaviour is lopsided. When cradling a newborn child, most of us cradle the infant to the left. When posing for a portrait, we tend to put our left cheek forward. When kissing a lover, we usually tilt our head to the right. Why is our behaviour so lopsided and what does this teach us about our brains? How have humans instinctively used this information to make our images more attractive and impactful? Can knowing how left-brain right-brain differences shape our opinions, tendencies, and attitudes help us make better choices in art, architecture, advertising, or even athletics?
Side Effects delves into how lateral biases in our brains influence everyday behaviour and how being aware of these biases can be to our advantage.
Human behaviour is lopsided. When cradling a newborn child, most of us cradle the infant to the left. When posing for a portrait, we tend to put our left cheek forward. When kissing a lover, we usually tilt our head to the right. Why is our behaviour so lopsided and what does this teach us about our brains? How have humans instinctively used this information to make our images more attractive and impactful? Can knowing how left-brain right-brain differences shape our opinions, tendencies, and attitudes help us make better choices in art, architecture, advertising, or even athletics?
Side Effects delves into how lateral biases in our brains influence everyday behaviour and how being aware of these biases can be to our advantage.
Available Editions
| EDITION | Other Format |
| ISBN | 9781459747555 |
| PRICE | $22.99 (USD) |
| PAGES | 248 |
Links
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