As the unforgettable host of The Price Is Right, Truth or Consequences, Miss USA, Miss Universe, The Rose Parade, and many other programs, Bob Barker was welcomed into the homes of millions of Americans for 50 years. Now, in his first book, he shares a lifetime of experiences, including favorite contestants, episodes, and behind-the-scenes happenings. Beyond his public persona, he shares stories from his personal life: from being raised on a Native American reservation by a single mother through the Great Depression, to training as a WWII Navy pilot, to his romance with the love of his life and high school sweetheart, Dorothy Jo, to his success in retirement. As a life-long animal rights supporter, he shares personal stories of confronting Hollywood and the government, including taking an anti-fur stance with beauty pageants, uncovering animal abuse in movies and television, helping to pass legislation, and rescuing animals. For Barker's innumerable fans, PRICELESS MEMORIES is like catching up with a dear friend who continues to lead an endlessly interesting life.

Bob Barker spent 50 years on television—35 of those as host of The Price Is Right, the longest-running game show in TV history. He has won 19 Emmy Awards—14 for Outstanding Game Show Host—and has twice won for Executive Producer of The Price Is Right. He received the Lifetime Achievement Award for Daytime Television and was inducted into the Academy of Television Arts & Sciences Hall of Fame. On the five thousandth episode of The Price Is Right, CBS dedicated to Barker the soundstage where the show has been produced since 1972. Barker has become increasingly popular with college-age students and has appeared in Happy Gilmore with Adam Sandler and on the animated series Futurama and Family Guy. The 32-page 4-color photo insert will include Barker’s personal photos spanning his entire life. Co-author Digby Diehl has collaborated on dozens of books, including Natalie Cole’s Angel on My Shoulder (GCP, 11/00) and Esther Williams’s The Million Dollar Mermaid (Simon & Schuster, 9/99).