Any Insights Yet?

Connect the Dots. Create New Categories. Transform Your Business

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Pub Date 19 Sep 2023 | Archive Date 05 Oct 2023

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Description

Insights. They are mysterious and elusive. Powerful yet elegant. They are the quintessential a-ha moment that all businesses are after and yet very few people can agree on what an insight is or how they got one. 

In his new book, Any Insights Yet? Connect the Dots. Create New Categories. Transform Your Business. [Yellow Bird Press – September 19, 2023], Chris Kocek demystifies the insight-building process in a way that can help any business leader or marketing practitioner get to higher ground. Packed with real-world examples from leading brands and award-winning campaigns, Any InsightsYet? provides a dynamic step-by-step process for connecting the dots between data, observations, and human truths, resulting in powerful insights that can breathe new life into your brand and give your business a long-term competitive advantage.

In this fast-paced, 2-hour read, you’ll discover: 

- The key characteristics of a true, transformative insight

- Proven techniques and provocative questions for building a better insight

- Simple methods to stress-test your insight and turn it into an actionable idea

- How to write and sell an insight so that it can inspire others and transform your brand

- How to lead your team to better insights, faster

- Why insights alone aren’t enough for a successful brand campaign, and what other components are necessary

About the Author

CHRIS KOCEK is the founder and CEO of Gallant Branding, a creative branding firm in Austin, Texas focused on building brands for a better world. Over the past 10 years, Gallant has helped dozens of companies with brand overhauls, new product launches, and data-driven campaigns, resulting in triple-digit growth and national recognition. 

Prior to starting Gallant, Chris worked as a strategic planner at BBDO New York and GSD&M, developing nationally recognized campaigns for iconic brands and highly respected nonprofits, including AARP, Monster.com, Lowe’s Home Improvement, Hyatt Hotels, Ace Hardware, John Deere, and The Christopher and Dana Reeve Foundation. While he currently spends most of his time working closely with clients to help them tackle their biggest branding challenges, he is also a public speaker and frequent guest lecturer on strategy and insights at colleges around the country. His talks on creativity and innovation have been featured at strategic marketing symposiums as well as TEDxYouth@Austin.

Insights. They are mysterious and elusive. Powerful yet elegant. They are the quintessential a-ha moment that all businesses are after and yet very few people can agree on what an insight is or how...


A Note From the Publisher

Author is available for interviews, speaking engagements, blog tours, and classroom discussions.

Author is available for interviews, speaking engagements, blog tours, and classroom discussions.


Advance Praise

Every planner and marketer should have this next to their computer.

I see people mislabel insights all the time. Or, more specifically, they miss the importance of meaningful insights. In Any Insights Yet? Kocek gives a clear picture of what great insights are and provides a step-by-step process that anyone can follow to build better insights for their organization. Every planner and marketer should have this next to their computer. It’s a fast, fantastic read.

–Carmen Graf, VP Head of Global Brand Advertising & Media, Indeed

Does more to demystify “insights” than anything I’ve come across in my career.

There aren't many books I ingest in one sitting. This book is the exception. With refreshing candor, Chris cuts through the pontification and preciousness around the topic to offer something of real value, an actionable guide for arriving at transformative thinking. 

–John Gibson, Managing Director, Head of Strategy, The Martin Agency

Trust me, your creatives will thank you for reading this! 

Kudos to Chris for taking on the most overused word in the industry and providing an in depth explanation and recommendation as to how to think more strategically. A fun read for marketers from all levels and backgrounds, this is sure to push your thinking forward and create more impactful communications.

–Esty Gorman, Creative Effectiveness Lead, Google

An essential read for anyone interested in developing ideas.

If developing insights was easy, everyone would be doing it. When it comes to the art of getting to an insight, Chris has clearly articulated the good, the bad, and the helpful, at a time when the ever changing landscape of communications needs it most. This book is another great reminder of the power of ideas, the science that goes into the creative process and most importantly the humanity that can exist in communications.

–Justin Graham, Group CEO, M&C Saatchi Australia

Wonderfully insightful

This book is as wonderfully insightful about insights as it is painful to develop insights themselves. Chris delivers another smart, practical toolkit masquerading as a book that's a joy to read; it can help you if you are 2 or 20+ years into your career as a Strategist, or any profession focused on cracking problems open.

–Brent Vartan, Managing Partner, Bullish Inc.

Will have you conquering the marketing world.

Any Insights Yet? is the brand strategy book perfect for our noisy information age. It’s a delightful read that breaks down one of the fundamental functions of brand strategy in a way that even a sleep-deprived, coffee-dependent parent like me can understand. Whether you're a marketing rookie or a seasoned pro, Kocek’s clear process for identifying insights will have you conquering the marketing world. This book is now my go-to reference guide for wrangling data points, observations, and human truths into powerful insights.

–Sascha Mayer, Co-Founder, Chief Experience Officer, Mamava

Insights are intimidating, even for experienced strategists.

Any Insights Yet? makes them more approachable both in terminology and technique - including literal comic inspiration. Chris not only clearly lays out his points of view without getting stuck in semantics; he valuably plays out the process, tools, and tips to building insights.

–Seth Gaffney, Chief Strategy Officer, Preacher

A wonderful resource for anyone from a senior strategist to an undergraduate student.

Any Insights Yet? tackles one of the most important and misunderstood concepts in marketing in a charming, relatable tone. Chris Kocek uses creativity, common sense, and real world cases to provide an easy to follow blueprint so readers can learn to ultimately uncover and cultivate their own insights.

–Dan Cohen, SVP, Executive Creative Director, Saatchi New York

A truly insightful book. 

Read this book and you’ll enjoy learning what insights are and what they are not, how to uncover and discover them, and most importantly, how to put them to work to make meaningful change. Chris Kocek is a terrific guide and you’ll enjoy the journey. That’s a prediction, not an insight.

–Mark DiMassimo, CEO, DiMassimo Goldstein

The key to unlocking transformational growth in your organization.

In today's world, businesses often find themselves drowning in data yet still thirsty for insights. Kocek's book is an excellent primer that helps the reader navigate the distinctions between observations, data, and trends vs. transformational insights. Whether you're just starting out or have been at your company for years, this book is a must-read for anyone looking to help their company or organization break through to another level of growth and effectiveness. 

–Jim McKinley, Co-Founder, UnCommon Logic

A must-read and an actionable toolkit for aspiring planners.

Any Insights Yet? manages to define one of the most controversial, overused, and misused words in advertising in a way that removes all the “fuzz” and mysticism and puts it in the most simple and useful terms. This is a must-read for anyone looking for an actionable toolkit for finding and building better insights.

–Maria Pazos, Group Planning Director, Carmichael Lynch

When you think you have an insight…

As an investor, I seek to evaluate entrepreneurs’ understanding of their target market and whether they truly have an insightful, breakthrough idea. With Any Insights Yet? I have a new language to help me consider whether their claimed insights are truly insights that warrant an investment. This is a must read for marketers who think they have insights. When you think you have an insight, take this book off your shelf, turn to page x, and re-read.

–Mark Schneider, Chairman, New York Angels

Thank you Chris Kocek for Setting the Record Straight!

It’s everyone’s job to land the insight, so the next time anyone says “we need planning to find us an insight”, politely pull that person aside and tell them 1. You don’t search for an insight, you build one. 2. If they look at you funny, tell them to read this book.

–Israel Garber, Global ECD/Managing Director, Havas

A refreshingly simple and straightforward resource.

Over the last five years, marketers increasingly believe that consumer insights can be delivered by AI to take advantage of the explosion of data from a myriad of sources. Unfortunately, these attempts have provided mountains of facts but nary an insight. Any Insights Yet is a refreshingly simple and straightforward resource that discerns facts from insights, and also provides a useful framework to elucidate insight creation. A must for college students and young professionals embarking on any marketing career.

–JoAnn Sciarrino, Professor of Advertising, Moody College of Communication, The University of Texas at Austin 

All the tools and clues you need to find that ever-elusive insight.

Insights. One of the hardest things to uncover in advertising/marketing. In this fast-paced book, Kocek provides all the tools and clues you need to find that ever-elusive insight that will lead to a powerful creative story. It's like he is connecting the stars in a constellation for you.

–Mark Jenson, Senior Lecturer, Hubbard School of Journalism and Mass Communication, University of Minnesota

A small book that packs a big punch.

In this accessible, informative, and practical guide, Kocek offers a refreshing take on a familiar yet often misunderstood concept: insights. Readers will find clever analysis and practical strategies for recognizing insights within a chaos of data, along with relevant examples that demonstrate these ideas at work.

–Julie Grinberg, Assistant Professor of Anthropology and Business, Drew University

Fast, Fun, and Easy to Read

Any Insights Yet? is one of the best books for advertising account planners, strategists, brand managers, marketers, or anyone looking for careers in those fields. Kocek is a great storyteller, and he keeps things moving with lots of real-world examples, resulting in great ideas for how to gain true insight about your brand. It’s fast, fun, and easy to read.

–Assaf Avni, Professor of Advertising Creativity, Cal-State Fullerton

In Any Insights Yet? Kocek gives a clear picture of what great insights are and provides a step-by-step process that anyone can follow to build better insights for their organization. Every planner and marketer should have this next to their computer. It’s a fast, fantastic read.

–CARMEN GRAF, VP HEAD OF GLOBAL BRAND ADVERTISING & MEDIA, INDEED

Any Insights Yet? tackles one of the most important and misunderstood concepts in marketing in a charming, relatable tone. Kocek uses creativity, common sense, and real world cases to provide an easy-to-follow blueprint so readers can learn to ultimately uncover and cultivate their own insights.

– DAN COHEN, SVP, EXECUTIVE CREATIVE DIRECTOR, SAATCHI NEW YORK

"There aren't many books I ingest in one sitting. This book is the exception. With refreshing candor, Chris cuts through the pontification and preciousness around the topic to offer something of real value, an actionable guide for arriving at transformative thinking."

–JOHN GIBSON, MANAGING DIRECTOR, HEAD OF STRATEGY, THE MARTIN AGENCY

"Kudos to Chris for taking on the most overused word in the industry and providing an in depth explanation and recommendation as to how to think more strategically. A fun read for marketers from all levels and backgrounds, this is sure to push your thinking forward and create more impactful communications."

–ESTY GORMAN, CREATIVE EFFECTIVENESS LEAD, GOOGLE

"This book is wonderfully insightful. Chris delivers another smart, practical toolkit masquerading as a book that's a joy to read; it can help you if you are 2 or 20+ years into your career as a Strategist, or any profession focused on cracking problems open."

–BRENT VARTAN, MANAGING PARTNER, BULLISH INC.

"If developing insights was easy, everyone would be doing it. When it comes to the art of getting to an insight, Chris has clearly articulated the good, the bad, and the helpful, at a time when the ever changing landscape of communications needs it most." 

–JUSTIN GRAHAM, GROUP CEO, M&C SAATCHI AUSTRALIA

"Whether you're a marketing rookie or a seasoned pro, Kocek’s clear process for identifying insights will have you conquering the marketing world. This book is now my go-to reference guide for wrangling data points, observations, and human truths into powerful insights."

–SASCHA MAYER, CO-FOUNDER, CHIEF EXPERIENCE OFFICER, MAMAVA

Every planner and marketer should have this next to their computer.

I see people mislabel insights all the time. Or, more specifically, they miss the importance of meaningful insights. In Any Insights...


Marketing Plan

National podcast tour and press outreach for book reviews, interviews, and expert commentary.

National podcast tour and press outreach for book reviews, interviews, and expert commentary.


Available Editions

EDITION Paperback
ISBN 9780989284936
PRICE $19.95 (USD)
PAGES 173

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