Herding Hemingway's Cats

Understanding how our genes work

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Pub Date Mar 01 2016 | Archive Date Feb 01 2016
Bloomsbury USA | Bloomsbury Sigma

Description

The language of genes has become common parlance. We know they make our eyes blue, our hair curly, and they control our risks of cancer, heart disease, alcoholism, and Alzheimer's. One thousand dollars will buy you your own genome readout, neatly stored on a USB stick. And advances in genetic medicine hold huge promise.

We've all heard of genes, but how do they actually work? There are six feet of DNA inside every one of your cells; this encodes 20,000 or so genes, tangled into a mass of molecular spaghetti. This is the text of the cookbook of life, and hidden within these strands are the instructions that tell cells when and where to turn genes on or off.

In 1935, Ernest Hemingway was supposedly given Snow White, a six-toed cat who went on to father a line of similar offspring that still roam the writer's Florida estate. Scientists now know that the fault driving this profusion of digits lies in a tiny genetic control switch, miles away (in molecular terms) from the gene that "makes" toes. Researchers are discovering more about the myriad molecular switches that make sure genes are turned on at the right time and in the right place, and what happens when they don't work properly. This is allowing a four-dimensional picture of DNA to be built--a dynamic biological library, rather than static strings of code. Geneticist Kat Arney explores the intricacies of how, out of this seeming genetic chaos, life is created.

The language of genes has become common parlance. We know they make our eyes blue, our hair curly, and they control our risks of cancer, heart disease, alcoholism, and Alzheimer's. One thousand...


Advance Praise

“A robust, bouncy, pellucid introduction to DNA and genetics.”—Kirkus Reviews

“An intelligent and engaging look at human genetics.”—Library Journal

“A robust, bouncy, pellucid introduction to DNA and genetics.”—Kirkus Reviews

“An intelligent and engaging look at human genetics.”—Library Journal


Marketing Plan

• Early consumer review campaign on NetGalley and Goodreads
• Pre-pub outreach to popular science bloggers and geneticists
• Sigma branded trade advertising campaign
• National print, radio, and online features and review coverage
• Online and mobile ad campaign via Twitter and Google
• Social media campaign using #didyouknow science/facts
• Digital assets to include excerpts online, author Q&A

• Early consumer review campaign on NetGalley and Goodreads
• Pre-pub outreach to popular science bloggers and geneticists
• Sigma branded trade advertising campaign
• National print, radio, and online...


Available Editions

EDITION Other Format
ISBN 9781472910042
PRICE $27.00 (USD)

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