“Jim Gilmore teaches us that something as seemingly simple as looking can be crucial for success in any field. So get this book—and learn to look with whole new eyes.”

—Daniel H. Pink, Author of Drive and A Whole New Mind

“This book should be required reading in every design class and by every design team.”

—Mark Greiner, Senior Vice President, Business Concept Design & Chief Experience Officer at Steelcase Inc.

“Gilmore’s Six Looking Glasses provide a powerfully simple tool for helping travelers to see the world more richly. Pack them in your suitcase and enjoy the view with fresh eyes!”

—Chip Conley, Head of Global Hospitality & Strategy at Airbnb

“After reading Jim Gilmore’s new book, you will never look at the world—including healthcare—in the same way again.”

—Rolf Benirschke, Chief Patient Officer of Legacy Health Strategies

“Gilmore’s The Experience Economy brilliantly anticipated a new economy based not on goods and services but on memorable experiences. This time around, he brings his unique perspective to the much-ignored power of observational skills. Take a good look at Look.”

—Lee Knight, Founder & CEO of Exhibitor Media Group

“Once again, Jim Gilmore challenges organizations to find unique ways to drive innovation. The power of observation has long been extolled but rarely emphasized in business. Jim’s latest work will make all of us view our businesses through different lenses—and literally open our eyes.”

—David Peckinpaugh, President of Maritz Global Events

“Our culture is increasingly distracted. With eyes glued to screens, we are often oblivious to the people beside us and the places we inhabit. The ancient rebuke of God could certainly apply to our generation, ‘You have eyes but you do not see.’ Our failure to recognize the world around us is especially dangerous for those seeking innovative ideas because, as Gilmore reminds us, what we see determines what we think and do. Seeing differently is one of Gilmore’s specialties. He is one of the most gifted observers I know. Five minutes with him will convince you that ordinary objects and processes are overflowing with untapped potential—from airline seats to food preparation—if we could just learn to see them with new eyes. In Look he shares his simple but profound observational methods using Six Looking Glasses. Once you see the world with this tool, you won’t see it, or your work, the same way again.”

—Skye Jethani, Author of With and Futureville and Co-host of The Phil Vischer Podcast

National trade marketing and sales campaign

Online marketing campaign including trade advertising and advance giveaways via GoodReads

Advance distribution of digital ARC via NetGalley to reviews, bloggers, journalists, librarians, booksellers, and media