Arun Kumar's THE DATA DELUGE could not come at a better time -- when real people must face the overwhelming and contradictory floods of information, messages, and exhortations to buy, think, do a certain way. Exhorting marketing and management professionals to take the lead in setting boundaries, guidelines, and establishing trustworthy communications with intelligence and respect, Kumar presents an authoritative, powerful, and convincing case -- and I dearly hope that those in marketing leadership roles adopt his forward action and shape a different, productive conversation that genuinely serves individuals and the greater good. I received a copy of this book and these thoughts are my own, unbiased thoughts.