Nothing Gets Sold Until the Story Gets Told
Corporate Storytelling for Career Success and Value-Driven Marketing
by Steve Multer
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Pub Date 11 Jan 2023 | Archive Date 15 May 2023
SKM Creative, Inc., Message Master Media
The corporate speaker’s best friend for adding value, passion, and connection to any talk you give.
No one likes to be sold to, but everyone loves a great story. That’s why average brands pitch, but smart brands communicate. Get ready to rise above the average.
Corporate storytelling combines informative content with personal investment, turning your typical lecture into a meaningful conversation. Whatever work you do or topic you’re asked to deliver, learning to connect with your audience as trusted partners rather than captive commodities instantly elevates your message success.
Veteran Fortune 500 spokesman and executive speaker coach, Steve Multer, shares the marketing strategies and secrets to delivering value-driven content that reaches the heart as well as the head. With fun, practical, easily applied tips, this energetic and insightful guide will level up your public speaking skills, build your confidence onstage or on-camera, and position you as a more valuable representative for your company.
Steve helps you to:
• Speak from your audience’s perspective for maximum attention, retention, and follow-up response.
• Leverage crucial rules of business in the dynamic speaker-audience relationship.
• Reduce fear of public speaking through clarity, structure, and undeniable value.
• Add personal passion to your talk that inspires equal passion in your listeners.
• Craft a winning sales plan to open strong, close stronger, and never say goodbye until you’ve set up the next hello.
• Build brand-identity skills into a better story for any audience, any size, any topic.
Ensure your talk lasts long after you’ve left the spotlight. Get Nothing Gets Sold Until the Story Gets Told and discover the power of corporate storytelling.
Available on NetGalley
Average rating from 6 members
Thank you, SKM Creative Inc Message Master Media, for the advance reading copy.
I wish this book was available three years ago when I was so ignorant about marketing and that too value driven marketing!
I love this book wholeheartedly and this book holds so many “secrets” that I think many do not want others to know.
The book has seventeen short amazing information filled chapters with an extra short chapter towards the end. Each chapter holds so much value and you will know why when you read this book.
For the genuine entrepreneurs and anyone who’s main priority is marketing who wants to work smart and build the basics with the best available guide, you can go for this book without thinking twice.
A book everyone who is in the business of selling anything, literally anything, should read.
It does not hand out one-size-fits-all recipes on how to win at marketing. But it does tell lots of examples and gives lots of compelling arguments why things should be done a certain way.
I wish I read this book earlier. Like, 10 years ago. Then again, I am glad I was able to read it now! As a small business/handmade business owner, I never thought there is even a way for me to tell a story. A one-woman show, where I do everything myself – what story is there to tell, you know? Like, look at me, isn’t that enough? Turns out, it isn’t. I never really understood what this storytelling is. I was sure it has something to do with making up a beautiful half-truth and pushing it everywhere, and no, that’s not me. Oh, how wrong I was! This book finally makes sense.
If marketing books tend to promise “secrets”, yet never deliver, this does not promise anything, but it does deliver.
Straightforward and a true pleasure to read, NOTHING GETS SOLD UNTIL THE STORY GETS TOLD is powerful, convincing, and motivating counsel from master storyteller Steve Multer. The points Multer makes are so well-depicted through his stories that I often forgot I was learning excellent skills from a consummate master. What's more, I have already put many of the principles into immediate action--and enjoyed wonderful results with closer connections and deeper conversations. I received a copy of this book and these opinions are my own, unbiased thoughts.
Stories are everywhere. Nothing happens without a good story especially if you want to have somebody's attention. This book provides very good instructions on delivering engaging presentations. The advice can be well suited in public speaking and in corporate environment. If a presenter wants to be different and memorable there are certain tricks to follow. This book is a good guide with a great structure. If you are new to speaking, starting with this book can be a great help.