Maeve Rising
Coming Out Trans in Corporate America
by Maeve DuVally
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Pub Date Aug 22 2023 | Archive Date Oct 21 2023
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Description
Until she finally got sober, Maeve’s life was mired in depression and unconscious struggle.
She felt unconnected and full of self-loathing. Not herself. It took a lifetime in and out of AA and rehab and a trail of failed relationships and escalating trouble, before she began to understand the source of her lifelong despair and took the bold step to become the woman she is now.
In this intimate and unflinchingly honest memoir, Maeve tells the story of being herself in all aspects of her life, including work, the last threshold. She faced the special challenge of working as a manager of public relations for Goldman Sachs and therefore was a public face of the company. She knew she couldn’t transition quietly.
Initially she keeps her identity a secret with wardrobe changes in the lobby bathroom after work. When she finally declares herself, Goldman Sachs – to her surprise – embraces her. A New York Times story follows, leading Maeve to a new life as a role model for other transgender people and giving her a sense of purpose that had been lacking her entire life.
Advance Praise
“Maeve DuVally, whom I used to know as Michael DuVally from Goldman Sachs, has written a courageous and compelling memoir about her literal and metaphorical transformation, from a man to a woman, from drunkenness to sobriety, from a life filled with lies and deceit, to one of honesty and openness. What an inspiring story.” —William D. Cohan, author of Power Failure: The Rise and Fall of an American Icon, Money and Power: How Goldman Sachs Came to Rule the World; House of Cards: A Tale of Hubris and Wretched Excess on Wall Street; The Last Tycoons: The Secret History of Lazard Frères & Co., The Price of Silence, Why Wall Street Matters, and Four Friends
“Maeve Rising is the unflinchingly honest story of Michael, whose anxieties and self-destructive tendencies sabotage every facet of his life: family, friends, career. That is, until Michael discovers her true self as Maeve. This book is important for vividly relating the difficult trans journey toward self-acceptance. But as importantly, it made me appreciate the complexities and difficulties that some of our colleagues bear alone, that could be borne so much more lightly or eliminated if they feel they have the support to show up for work as their authentic selves.”—Lloyd Blankfein, former Chairman and CEO, Goldman Sachs Group, Inc.
“This is Maeve DuVally's heartbreaking, brave, and triumphant story of coming out as a transgender person not just in corporate America, but on Wall Street, and not just on Wall Street, but at Goldman Sachs. It would be important reading at any time, but in the times in which we live, it's essential.” —Bethany McLean, co-author of The Smartest Guys in the Room
Marketing Plan
2023 Marketing Plan for Maeve Rising
Publication Date: Aug. 15
- New York and West Coast Tours focused on bookstores and LGBTQ+ centers with book launch at New York City’s LGBTQ+ The Center
- Intensive Author Speaking Schedule to include LGBTQ+, Human Resources (SHRM23, WorkVision), and Financial Industry (NASDAQ) conferences and events as well as festivals and celebrations.
- National publicity firm retained to solicit national, financial, and LGBTQ+ media, including expert interviews, podcasts, print, television, radio, and social media.
- Social Media Campaign and supporting advertising
- Women’s Magazine Features (some with Maeve fashion shoots)
- Giveaways on Goodreads and Instagram
- Book Club Marketing; reading group discussion questions in book
- Library Market outreach, ad in Library Journal
- Shelf Talkers available for stores
- Inclusion in NAIBA 2023 Holiday Catalog as featured title
- Excerpts, essays, and talks on being transgender, coming out in corporate America, how to support individuals in transition in the workplace (LBGTQ+ and general media)
- Trade Advertising in Publishers Weekly and Shelf Awareness
- Trade Reviews pursued in Publishers Weekly, Library Journal, Kirkus Reviews, Shelf Awareness
- Galleys available for sales force, major media, regional media, social media influencers, influential authors, booksellers and librarians; digital galleys also available for download through Edelweiss and NetGalley
Available Editions
| EDITION | Other Format |
| ISBN | 9781736795415 |
| PRICE | $18.00 (USD) |
| PAGES | 284 |
Available on NetGalley
Featured Reviews
Jeremy R, Reviewer
Alcoholism was a major problem in Maeve DuVally’s life. And if she had not been forced to explore the reasons why she drank to excess, she probably would not have realized she was transgender (as she states in her memoir). Therefore, I understand why alcoholism plays such a prominent part in the book; there is probably as much or more discussion of alcoholism than there is of the gender transition. However, as my interest in the book was the coming out story, especially transitioning in a corporate setting and, relatively speaking, late in life (mid-to-late 50s), I would have preferred more discussion of the transition and less discussion of alcoholism. That being said, I think the author does a good job of describing her realization that she was transgender, her initial experimentation with makeup and women’s clothing, her fears of whether she would be accepted by family, friends and coworkers, and the missteps, struggles and successes she experienced. Ms. DuVally spent extended portions of her life in Japan over the years. The discussion of the places she visited and what she experienced, especially as a foreigner living in Japan, were interesting.
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