Negotiation Made Simple

A Practical Guide for Solving Problems, Building Relationships, and Delivering the Deal

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Pub Date Oct 31 2023 | Archive Date Not set

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Negotiators might be born, but great negotiators are made.

This book offers a useful and comprehensive approach to negotiation that can springboard a career or a company, one deal at a time.

Business and organizational leaders spend well over half of their professional time engaged in this process. It is the way they do deals, lead employees, and manage relationships. Most leaders learn to negotiate on the job through a long process of trial and error. In today’s competitive marketplace, there is no time for experimentation, nor room to make mistakes.

The good news is by mastering negotiation, the next level of success is actually closer than it appears. The actionable advice and practical guidance offered in this book give a roadmap for every type of negotiation. Through case studies, illustrations, exercises, and personal stories, Lowry shows how to:

  • Make strategic decisions – move from doing what is comfortable to doing what is most strategic.
  • Manage the process – carefully balance the urge to compete with the need to collaborate.
  • Deliver the deal – fine-tune the negotiation process to achieve the desired outcome.

This book makes it easy to join the ranks of leaders who have experienced unprecedented success by making negotiation simple.


Negotiators might be born, but great negotiators are made.

This book offers a useful and comprehensive approach to negotiation that can springboard a career or a company, one deal at a time.


Available Editions

EDITION Other Format
ISBN 9781400336326
PRICE $24.99 (USD)

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Featured Reviews

"Mastering Negotiation: A Roadmap to Success" is an essential read for anyone looking to sharpen their negotiation skills in the fast-paced world of business and leadership. This book demystifies the art and science of negotiation, turning what is often seen as a complex and intuitive skill into a structured and learnable process.

The author brilliantly lays out a comprehensive approach to negotiation that is both practical and insightful. The book delves into the reality that business and organizational leaders spend a significant portion of their time negotiating – whether it's closing deals, leading teams, or managing relationships. What sets this book apart is its focus on moving beyond the trial-and-error learning method. In a marketplace where the margin for error is slim and the pace is relentless, this book offers a timely solution.

One of the most compelling aspects of the book is the actionable advice it provides. The author doesn't just talk theory; they walk the reader through how to apply these strategies in real-world scenarios. The inclusion of case studies, illustrations, and exercises makes the learning process engaging and relatable. Personal stories add a human touch, making complex concepts easier to grasp.

The book's practical guidance on making strategic decisions is particularly noteworthy. It emphasizes the importance of stepping out of one's comfort zone and adopting a strategic mindset in negotiations. The nuanced discussion on balancing competition with collaboration in the negotiation process is enlightening, offering a fresh perspective on how to manage these often-conflicting impulses.

Furthermore, the book’s tips on fine-tuning the negotiation process to deliver the desired deal are invaluable. It's clear that the author understands the subtleties and complexities of negotiation and is skilled at communicating them in an accessible way.

In summary, "Mastering Negotiation: A Roadmap to Success" is a powerful tool for anyone looking to enhance their negotiation skills. Its practical, well-structured approach makes it a standout in the field. This book is not just about becoming a better negotiator; it's about transforming the way you do business, lead, and build relationships. Whether you're a seasoned executive or just starting out, this book is a valuable addition to your professional toolkit.

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"Negotiation Made Simple" by John Lowry is a gem for anyone diving into the world of deal-making. Lowry's approach is refreshingly straightforward, making the often daunting art of negotiation accessible to all. The book combines practical advice with real-world examples, ensuring readers not only understand the principles but can apply them seamlessly.

What sets this book apart is Lowry's knack for demystifying complex negotiation tactics. He breaks down strategies into bite-sized, easy-to-digest nuggets, making it perfect for beginners and seasoned negotiators alike. His anecdotes add a personal touch, making the learning experience enjoyable and relatable.

Lowry’s emphasis on win-win outcomes resonates throughout the book, promoting a collaborative approach to negotiations. Whether you're navigating business deals or everyday situations, the tools provided are universally applicable. "Negotiation Made Simple" is more than a guide; it's a companion that empowers you to navigate the intricacies of negotiation with confidence. If you're looking to sharpen your negotiation skills without wading through jargon, this book is your shortcut to success.

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