Mindstuck

Mastering the Art of Changing Minds

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Pub Date 05 Dec 2023 | Archive Date 19 Feb 2024

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Description

We’re told you can lead a horse to water, but you can’t make it drink.

But what if this is not true?

Having spent the past two decades helping Fortune 500 brands and leaders embrace the changes they’d rather fight or ignore, Michael McQueen understands what it takes to change even the most stubborn minds.

But persuading others is getting harder and harder. In our ideology-driven and polarized age, certainty has taken the place of curiosity and open-mindedness has given way to obstinance.

Drawing on the latest discoveries in disciplines ranging from neuroscience to behavioral economics, McQueen suggests that we are too often using nineteenth- and twentieth-century techniques to change twenty-first-century minds—and are wondering why it’s not working. What we need is an upgrade in our understanding of what it really takes to influence others.

Whether you are a leader trying to help your team keep pace in changing times, a businessperson who needs a potential partner to see your value proposition, or a parent who wants to get your teenager away from their screen, this book will show you how to persuade even the most mindstuck people in your world.

We’re told you can lead a horse to water, but you can’t make it drink.

But what if this is not true?

Having spent the past two decades helping Fortune 500 brands and leaders embrace the changes they’d...


Advance Praise

“Michael McQueen shows readers how to master the art of healthy persuasion. He shares a range of proven techniques that are invaluable and easy to implement. Mindstuck is a must-read if you want to make a greater impact!” — Mel Robbins, New York Times bestselling author and host of The Mel Robbins Podcast

“With its deft mix of research, humor, and practical advice, Mindstuck offers a timely—and much-needed—guide for restoring the lost art of civil discourse. If you want to learn how to change minds, Michael McQueen opens the door.” — Daniel H. Pink, #1 New York Times bestselling author of To Sell is Human, Drive, and The Power of Regret

“In Mindstuck, Michael McQueen dispels many common myths about what it really takes to move others. This book is a must-read guide for anyone looking for practical insights into how to persuade even the most stubborn and strong-willed individuals.” — Jonah Berger, PhD, Wharton professor and bestselling author of Contagious, Magic Words, and The Catalyst

Mindstuck shows readers how to gain and wield the superpower of persuasion using clear examples and the latest science. You, too, can be a persuasion pro when you read this book.” — Paul J. Zak, PhD, professor of neuroeconomics and author of Immersion: The Science of the Extraordinary and the Source of Happiness

“Saturated with science yet practical and funny! Mindstuck grabbed my attention from the very first page. This book will help you win hearts even when minds are on the defensive.” — Zoe Chance, PhD, senior lecturer, Yale School of Management, and author of Influence is Your Superpower

“Prepare to have your mind blown as Michael McQueen dives into the inner workings of human cognition. Mindstuck is like a rollercoaster ride for your brain with unexpected twists and turns that will have you laughing out loud and re-evaluating everything you thought you knew about thinking.” — Jay Van Bavel, professor of psychology, New York University

“Michael McQueen shows readers how to master the art of healthy persuasion. He shares a range of proven techniques that are invaluable and easy to implement. Mindstuck is a must-read if you want to...


Available Editions

EDITION Hardcover
ISBN 9781637557396
PRICE $29.95 (USD)
PAGES 304

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