The Multicultural Mindset
Driving Business Growth in a Borderless Era
by Joycelyn David
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Pub Date May 20 2025 | Archive Date Jun 15 2025
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Description
Unlock the Business Advantage of a Multicultural Mindset
Joycelyn David, CEO of AV Communications and one of the 100 most influential Filipina women in the world, shares the essential blueprint for business leaders thriving in today's borderless marketplace. With over 20 years of expertise in multicultural marketing, David demonstrates how mastering your Multicultural Quotient (MQ)―the measurable essence of cultural intelligence―transforms good leaders into exceptional global changemakers.
In an era where business success increasingly depends on cross-cultural fluency, discover how to unlock your MQ, transcend cultural barriers, and forge authentic connections across diverse markets and teams. This guide reveals proven strategies for developing the multicultural mindset that global business demands, backed by real-world case studies and actionable frameworks. Whether you're a C-suite executive, entrepreneur, or marketing professional, you'll learn how to leverage cultural intelligence as your competitive advantage in an interconnected world.
The distance between markets is shrinking, but the need for genuine multicultural understanding has never been greater. Transform your leadership potential by mastering the one skill that defines tomorrow's global leaders―a powerful multicultural mindset.
The future of business is borderless. Where will your MQ take you?
Available Editions
EDITION | Paperback |
ISBN | 9798891881204 |
PRICE | $19.99 (USD) |
PAGES | 194 |
Links
Available on NetGalley
Featured Reviews

In our current cultural climate, the stark difference between the US and, our friendly neighbor to the North, could not even be more divergent.
Who knew Canada took the initiative in celebrating differences rather than disregarding them (see: the Canadian Multiculturalism Act of 1988.) Granted, US history will be forever entangled with the complexity of race politics. The two countries pasts are starkly different but, perhaps, a book like this, will prod the reader to gain a new perspective.
So, yes, while this book may appeal to business leaders, it perhaps should be one that is read by those that are currently in college classrooms who will later inhabit our government offices, big businesses and other industries.
This ARC was provided by the publisher, Advantage Books, via NetGalley in exchange for an honest review.
#TheMulticulturalMindset #NetGalley

The Multicultural Mindset is told from a Canadian first perspective, with additional references from the United States of America. As Canada's strengths and pride is in their multicultural mindset, and as a citizen of the US, I will focus my thoughts from that lens. In 2025, DEI-part of the multicultural mindset- is under attack in the US. Many businesses, schools, and other institutional touchpoints have been asked to step back from anything that would showcase the beloved history of the diverse tapestry of the US. While reading this book might seem counterintuitive, I argue that it is needed more now for policy makes, teachers, librarians, mentors, coaches, physicians, academics and more. The multicultural mindset is something that each of us must take on for ourselves and with groups who offer community to put this mindset in practice. Further, I suspect that this toolkit will help develop the "soft skills" that will be not only desirable but expected.
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