"Start Your Own Etsy Business" is a book about starting your own small business and effectively selling your crafts on Etsy. The book started with an overview of Etsy and starting your own small business. Then the author went into more detail about what's involved in setting up a small business, from business plans and tax IDs to inventory management and accounting. He talked about determining what you need to get set up, your costs and prices, your target audience, and branding.
He then described step-by-step how to open an Etsy account, set up your store, and add product listings. He also discussed fees, setting prices and shipping costs, taking (or hiring) professional photographs of your products, choosing and including search words, writing effective text to describe your product, and more. He also discussed promotion and marketing using paid advertising and social media.
He included advice from successful Etsy sellers, including specific things they did that increased their sells. I found this advice both interesting and helpful. The author included plenty of links to online help pages and included some sample worksheets. While this book will help anyone who wants to set up an Etsy account, it's targeted at those who want to create a profitable business from their crafting. Overall, I'd recommend this book.
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