Consumers are not passive buyers, they crave membership if loyalty to Uber/Lyft, Netflix, and Amazon Prime are any indication. Chances are you're curious about these businesses. What's their secret? Do members help create profit? In THE MEMBERSHIP ECONOMY, Baxter uses her experience to explore different models to discuss the benefits and pitfalls any business faces as they consider exploring a membership-driven company. Will these strategies work for your business? It depends on the business and its culture.
This is not a business title with photocopy worksheets, it causes the reader to pause and think. Don't worry, it's not a dense tome. Baxter has scattered many nice summary charts throughout to help explain key concepts and summarizes with a list at the close of each chapter.
THE MEMBERSHIP ECONOMY can help a business think about how they can move toward a membership driven model. While businesses and tech that were du jour in 2015 may become dated in 2019 and beyond, there are solid concepts here that can continue to help businesses. It's a book that deserves a second reading when the company is ready to commit and work to building loyal and passionate members.
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