The Future Is Now

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The first comprehensive book on WWE’s hottest brand

NXT: The Future Is Now follows the rise of WWE’s popular NXT brand from its conception to the brink of taking over WWE with its own rabid following...

A Note From the Publisher

Jon Robinson is a sports and entertainment writer from San Francisco, California. His work has appeared on ESPN, Sports Illustrated, and IGN.com, and he is the author of six books, including Rumble...

Advance Praise

“A worthy remembrance of not just the performer but the man who eventually took Warrior and blueprinted it onto his own life.” – PWInsider.com on Ultimate Warrior: A Life Lived “Forever”

“Pound for...

Marketing Plan

- One of the hottest sports entertainment brands in the world, NXT is broadcast on the WWE Network and boasts over 1.7 million active viewers.

- NXT has been praised for its high-quality matches and...