Shallow End

A Stonechild and Rouleau Mystery

by Brenda Chapman

This title was previously available on NetGalley and is now archived.

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Pub Date Apr 04 2017 | Archive Date Feb 28 2017

Dundurn | Dundurn Press

Description

Still waters run deep.

English teacher, mother, wife, and convicted child predator Jane Thompson has made parole and she has a plan. She begins her life in the shadows while she bides her time. One month later, the bludgeoned body of the student she was found guilty of corrupting four years earlier is found on the shores of Lake Ontario.

Officers Stonechild and Gundersund head up the investigation and Jane Thompson quickly becomes the prime suspect. But knowing guilt and proving it are two entirely different things.

Wading through deeply buried secrets to the truth will take Stonechild and the team on a twisted journey into the heart of evil. The question is: who will come out the other side?

A Note From the Publisher

Brenda Chapman’s first Stonechild and Rouleau novel, Cold Mourning, was nominated for the Arthur Ellis Award for Best Crime Novel, 2015. Midwest Book Review highly recommends the series, calling it “outstanding.” Brenda is a former teacher and senior communications advisor and lives in Ottawa.

Marketing Plan

ADVERTISING
Consumer ads: Mystery Scene, Strand Magazine
Library wholesaler ads: Library Services Centre, Whitehots, Baker & Taylor, Ingram Advance
Trade ads: Publishers Weekly, Library Journal, Quill & Quire
Online ads: NetGalley, Goodreads, 49th Shelf, Facebook

MARKETING MATERIALS
Bookmarks

EVENTS
Festival pitches
Event promotion: posters, e-cards
Trade shows, school and library conferences
Launch event, Ottawa
Tour, Ontario, Spring 2017

DIGITAL MARKETING
Twitter, Facebook, Pinterest, Instagram, Dundurn.com campaigns
Goodreads giveaway
Cover and sample chapter reveal
Q&A or guest blog post on Dundurn blog
Digital Reader Copies available: NetGalley, Edelweiss
Consumer, library, bookseller, and author newsletters

PUBLICITY
Targeted media and blogger review mailings
Advance Reading Copies available, enhanced quantity
Key Influencer mailing
Niche marketing to associations and interest groups

MERCHANDISING
EPUB series price promotion and bundle
Shelf talkers

Book hashtag: #StonechildRouleau