The Man Who Carried Cash

Saul Holiff, Johnny Cash, and the Making of an American Icon

by Julie Chadwick

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Pub Date Jun 20 2017 | Archive Date May 31 2017

Dundurn | Dundurn Press

Description

The unlikely, rocky relationship between an American country superstar and his straightlaced Canadian manager.

Before there was Johnny and June, there was Johnny and Saul. The Man Who Carried Cash chronicles a relationship that was both volatile and affectionate between Johnny Cash and his manager, Saul Holiff. From roadside taverns to the roaring crowds at Madison Square Garden, from wrecked cars and jail cells all the way to the White House, the story of Johnny and Saul is a portrait of two men from different worlds who were more alike than either cared to admit.

Saul handled the bookings and the no-shows, the divorce and the record deals, drugs, overdoses, and arrests. He was there for the absolute worst of times, but also for the best: Carnegie Hall, Folsom Prison, “A Boy Named Sue,” and Cash’s hit television series. But in 1973, at the zenith of Cash’s career, Saul quit. Until now, no one knew why.

A Note From the Publisher

Julie Chadwick is an award-winning journalist and editor whose work has appeared in the National Post, Vancouver Sun, Victoria Times-Colonist and Vice. She lives in Nanaimo, British Columbia.

Marketing Plan

ADVERTISING
Consumer ads: Canada's History, Literary Review of Canada, Walrus
Library wholesaler ads: Library Services Centre, Whitehots, United Library Service, Library Bound, Ingram Advance
Trade ads: Publishers Weekly, Library Journal, Quill & Quire
Online ads: NetGalley, Goodreads, 49th Shelf, Canada's History Reading Den
Books for Everybody submission

EVENTS
Festival pitches
Event promotion: posters, e-cards
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Launch event, Victoria

DIGITAL MARKETING
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Q&A with author
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PUBLICITY
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Key Influencer mailing
Niche marketing to associations and interest groups

Book hashtag: #ManWhoCarriedCash
Author Twitter: @JulieHChadwick