Back to Balance

The Art, Science, and Business of Medicine

This title was previously available on NetGalley and is now archived.
Buy on Amazon Buy on BN.com Buy on Bookshop.org
*This page contains affiliate links, so we may earn a small commission when you make a purchase through links on our site at no additional cost to you.
Send NetGalley books directly to your Kindle or Kindle app

1
To read on a Kindle or Kindle app, please add kindle@netgalley.com as an approved email address to receive files in your Amazon account. Click here for step-by-step instructions.
2
Also find your Kindle email address within your Amazon account, and enter it here.
Pub Date Sep 01 2017 | Archive Date Mar 08 2022

Description

USA TODAY and Los Angeles Times Bestseller

"Dr. Halee Fischer-Wright has both the diagnosis and prescription for what ails American health care."
—Daniel H. Pink, author of Drive and To Sell is Human

When asked about the part of health care that matters most, patients, physicians, and practice administrators have one thing in common: the part of medicine that’s most important to them is the human side of medicine.

But today, the human side of medicine is dying. It is being rendered increasingly irrelevant by the other two sides that make up the modern practice of medicine: business and science. As doctors and practices feel ever-increasing pressure to lower costs and deliver better results, business and science—while equally important to delivering outstanding care—have overstepped their bounds.

The solution, says Dr. Fischer-Wright, is to bring the art, science, and business of medicine into balance—with each side playing its part, and no more, to drive healthy outcomes. To fix things, we must rotate the system back to a place that enables again what the best doctors and practices have always brought to their patients: compassion.

USA TODAY and Los Angeles Times Bestseller

"Dr. Halee Fischer-Wright has both the diagnosis and prescription for what ails American health care."
—Daniel H. Pink, author of Drive and To Sell is Human

...


Advance Praise

“A highly personal account, conveyed through storytelling that is both effective and accessible . . . Back to Balance is an insightful and delightful read describing the critical need for enhancing the art of medicine in providing health care to the nation.”

—James L. Madara, MD, CEO, American Medical Association

 

 “Back to Balance, shows us what’s behind the curtain of health care and changes what you think you know about medicine. Fischer-Wright asks the questions that will compassionately transform health care to its full potential—for everyone.”

—Jack Canfield, America’s #1 success coach and coauthor of THE SUCCESS PRINCIPLES™

 

“Similar to Zappos, Back to Balance lays out a plan for businesses to involve the whole human; great insights into bringing the humanity back to business.”

—Tony Hsieh, CEO, Zappos.com and New York Times bestselling author of DELIVERING HAPPINESS

 

“While our national discourse champions top-down policy and ‘silver bullet’ technology solutions, Back to Balance challenges each of us to rediscover the front lines of medical care—the humanity of our patients, the challenges facing caregivers, and the profound relationship between the two to bring fulfillment, joy, and exceptionalism back to the practice of medicine.”

—Amar A. Desai, MD, MPH, President, Healthcare Partners California, a DaVita Medical Group 

 

 “With refreshing honesty, Fischer-Wright never points fingers or assigns blame, but rather transcends and includes the best of the art, science, and business of medicine to create a spot-on guide for real and meaningful change. It’s irreverent, optimistic, smart, and funny—a rare combination in medical books.”

—Zubin Damania, MD, creator of ZDoggMD and founder of Turntable Health

 

“Halee Fischer-Wright has made common sense transformational! Her approach is workable at every level—from policy to practice.”

 —H. Stephen Lieber, CAE, President and CEO, HIMSS

“A highly personal account, conveyed through storytelling that is both effective and accessible . . . Back to Balance is an insightful and delightful read describing the critical need for enhancing...


Marketing Plan

·      National trade marketing and sales campaign

·      Advance digital ARC distribution to reviewers, librarians, media, and booksellers on Net Galley

·      Online marketing campaign

·      Television and radio interviews

·      Social media campaign

·      Major placement in US airport bookstores

·      National speaking engagement tour

·      www.drhalee.com

·      National trade marketing and sales campaign

·      Advance digital ARC distribution to reviewers, librarians, media, and booksellers on Net Galley

·      Online marketing campaign

·...


Available Editions

EDITION Other Format
ISBN 9781633310148
PRICE $25.95 (USD)
PAGES 249

Available on NetGalley

Send to Kindle (PDF)

Average rating from 1 member