A Royal Dance

The Lion and the Butterfly

by Linda Fergerson

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Pub Date Jan 01 2018 | Archive Date Jan 18 2018

Carpenter's Son Publishing

Historical Fiction | Religion & Spirituality

Description

Jerusha?s father dotes on her and calls her Royalty, a lioness who will one day dance before his King. She adores her father, but cannot tell him her darkest secret. Instead of dancing like other Jewish girls, Jerusha sits alone plagued by guilt for a crime she did not commit. Who will believe her story against the word of the most respected religious leader in Jerusalem? Jerusha?s fears are amplified when her Jewish mother, who is deceived by the high priest, forces Jerusha to leave her father?s protection and live as a lowly servant in Herod?s palace. Will the esteemed son of the high priest still want to marry her? Or will Timon, her father?s handsome apprentice, win her heart? Caught between the orthodox beliefs of her beautiful Jewish mother and her father?s newfound faith in the Messiah, Yeshua, Jerusha is plummeted into a soul- wrenching family tragedy that leaves her with more questions than answers. Take an unforgettable journey in this first book of the Lion and the Butterfly series. Walk the dusty streets of first century Jerusalem and discover the chrysalis of hope for a new beginning through faith in Yeshua.

Jerusha?s father dotes on her and calls her Royalty, a lioness who will one day dance before his King. She adores her father, but cannot tell him her darkest secret. Instead of dancing like other...

Marketing Plan

1. Platform

o Author will blog at least weekly from a professionally designed website that displays the book cover, excerpt, and author bio.

o A professionally made book trailer will be displayed on website, uploaded to YouTube and Vimeo, and placed on Facebook author page.

o Author is member of Historical Fiction Society.

o Author will pursue opportunities to share her testimony and minister at women’s conferences, writer’s conferences and churches.

o Author will pursue book signings at Watermark Books & Café, Mardel Christian Bookstore and Barnes and Noble in Wichita, Kansas area. Also, author will pursue other book signings in Oklahoma City, Oklahoma and surrounding area.

2. Social Media

o Posts will be made at least three times a week to Facebook Author Page Twitter, LinkedIn, Instagram and Pinterest

o Social media expert will work with author to increase followers, starting July 31, 2017.

o Beginning six months before the launch and continuing six months after, every third post will be related to book.

o All social media provides instant access to website.

o All Social media has been optimized for book promotion.

3. Paid Advertising

o Ads will run in Publishers Weekly and Christian Retailing

o Monthly ads will run on Facebook starting January 1, 2018, the release date, until January 1, 2019

o Ads will run in Parable and Munce Spring/Easter catalogues.

4. Publicity: National Publicity Firm, Buoyancy Public Relations, has been retained to provide publicity for the book launch and post launch.

o Reviews:

§ Advanced reading copies will be printed and sent out for trade and consumer reviews.

§ NetGalley will be used to elicit other reader reviews

§ Bloggers and other reviewers will be contacted for pre-release and post-release reviews.

o Media Publicity:

§ News releases will be issued at periodic intervals to thousands of Christian media and other media outlets including newspapers, magazines, radio and television programs which appeal to the target audience for this book.

§ In addition, a Bouyance PR will develop a custom list of primary targets for the book and will pitch and follow up to obtain media interviews with Christian radio, TV and podcasts whose combined audience is in the millions.

§ The publicity campaign will be conducted for a total of about six months, starting with trade and long lead and review opportunities 3-4 months prior to release, then further activity starting in the month preceding launch through two months after book launch.

About Author

Linda Fergerson, a gifted story teller, speaker and dancer, ministered with Warring Dove International in Israel. After visiting a Jewish orphanage in Shiloh, she had a divine encounter with God at the site of the old tabernacle. It forever marked her heart with the Father’s desire to see His children free to fulfill the words He spoke over them before they were born. She served as Vice President of Women’s Aglow, held A Night with the King meetings for women and founded His Writers, and intercessory group for writers. This novel captures her own journey out of sexual abuse as a child. She longs to see other women get free. Linda embraces all parts of Christ’s body. She attends First Southern Baptist Church and The Gathering, a nondenominational Church. She lives with her husband and three adopted sons in Dodge City, Kansas.

1. Platform

o Author will blog at least weekly from a professionally designed website that displays the book cover, excerpt, and author bio.

o A professionally made book...