As a successful entrepreneur and sales executive with three decades in business, Ron Volper has written an easy-to-follow, hands-on guide that will help sales rookies, struggling reps, and even top performing salespeople boost their company's revenues faster than they thought possible.

Based on extensive field research with the best-of-the-best sales pros, this jam-packed book offers 20 clearly defined selling strategies, plus hundreds of examples and sample dialogs that teach salespeople and sales managers exactly how to:
Win over cautious customers even in a down market
Overcome customer fears and objections so they are ready to buy
Avoid and bounce back from a sales slump
Prepare and present business presentations that close more and bigger sales
Lead and train sales teams based on the winning habits of top-performing salespeople