The Showrunner

by Kim Moritsugu

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Pub Date Jun 26 2018 | Archive Date May 1 2018

Dundurn | Dundurn Press

General Fiction (Adult) | Women's Fiction

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Description

The hiring of a new assistant triggers a power struggle between an aging TV show creator and her former protégée.

Rising-star showrunner Stacey McCreedy has one goal: to leave behind her nerd-girl origins and become a power player — like Ann Dalloni, her former mentor and current producing partner. Ann, meanwhile, is feeling her age and losing her mind. But she’ll be damned if she cedes control of their hit primetime TV show to Stacey.

After Ann hires Jenna, a young actress hoping to restart her stalled career, as an assistant, the relationship between Ann and Stacey deteriorates into a blood feud. Soon, Jenna must choose whom to support and whom to betray to achieve her own ends. And Stacey will find out if she possesses the killer instinct needed to stay on top.

Advance Praise

"The Showrunner has all the drama of All About Eve and the attention to detail of The Devil Wears Prada. Moritsugu nails the California sun-drenched anorexic ethos. She rivals Nathanael West’s fabulous descriptions of Hollywood where the hopefuls become twisted by their own ambitions."

-Catherine Gildiner, bestselling author of Too Close to the Falls and Coming Ashore

Marketing Plan

ADVERTISING
Consumer, trade, and library wholesaler advertising campaign

MARKETING MATERIALS
Bookmarks

EVENTS
Festival pitches
Event promotion: posters, evites
Trade shows, school and library conferences
Launch event, Toronto
Tour, Canada and USA

DIGITAL MARKETING
Twitter, Facebook, Pinterest, Instagram, Dundurn.com campaigns
Book trailer
Goodreads giveaway
Social media contest
Cover and sample chapter reveal
Guest Post on Dundurn Blog
Digital Reader Copies available: NetGalley, Edelweiss
Consumer, library, bookseller, and author newsletters

SPECIAL OUTREACH
Key Influencer mailing
Niche marketing to associations and interest groups
Bookseller mailing, enhanced packaging

PUBLICITY
Targeted media and blogger review mailings
Blog tour, Canada and USA
Advance Reading Copies available, enhanced quantity

MERCHANDISING
EPUB series price promotion and bundle
Shelf Talkers

Book hashtag: #TheShowrunner
Author Website: kimmoritsugu.com
Author Twitter: @kimmoritsugu
Author Facebook: KimMoritsugu