DC/Young Animal: Milk Wars

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Pub Date Jun 19 2018 | Archive Date Jun 19 2018
Comics, Graphic Novels, Manga

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Description

Characters from the DCU cross paths with characters from the pop-up imprint DC's Young Animal in this epic crossover event.

So what happens when these astoundingly original realms and their unbelievable inhabitants collide?

The answer--Milk Wars!

The World's Greatest Heroes meet the motley misfits of the Doom Patrol!
The Dark Knight Detective confronts the madness of Mother Panic!
The Amazon Princess braves the extradimensional weirdness of Shade, the Changing Girl!
And the Avatar of the Green takes on the strange science of Cave Carson and his Cybernetic Eye!

All to save the Multiverse from the homogenizing horror that is Retconn!

Can these astonishing individuals put their differences aside and cut through the chaos that threatens to overwrite their very identities? Or will this history-making meeting end in world-shattering mayhem--or worse?

Find out in DC/Young Animal: Milk Wars, brought to life by masterminds Steve Orlando and Gerard Way and a constellation of accompanying creators, including ACO, Jody Houser, Ty Templeton, Cecil Castellucci, Mirka Andolfo, Jon Rivera, Langdon Foss, Dale Eaglesham and Nick Derington!
Characters from the DCU cross paths with characters from the pop-up imprint DC's Young Animal in this epic crossover event.

So what happens when these astoundingly original realms and their...
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Marketing Plan

  • National Media Campaign including National Public Radio and national print features and review coverage.
  • Extensive online support including EW, USA TODAY, POPMATTERS, AIN'T IT COOL NEWS, IGN, CBR, COMIC VINE, NEWSARAMA, and various comic book blogs and pop culture sites.
  • National advertising: Goodreads
  • Digital ARC available March 2018
  • Trade advertising includes Shelf Awareness and Booklist
  • Email blasts sent to libraries, retailers and media
  • Ingram and Baker & Taylor advertising
  • Promotion on dccomics.com; goodreads.com 
  • Goodreads giveaway
  • Promotion through DC Comics social media (Facebook, Twitter, blogs)
  • Support at trade book and comic shows
  • Promotional graphic novels poster and bookmarks
  • Promotional co-op allowance
  • In-store co-op advertising
  • In-book advertising on DC Comics/Vertigo periodicals


  • National Media Campaign including National Public Radio and national print features and review coverage.
  • Extensive online support including EW, USA TODAY, POPMATTERS, AIN'T IT COOL NEWS, IGN, CBR...
Read More Read More

Available Editions

EDITION Other Format
ISBN 9781401277338
PRICE $19.99 (USD)
PAGES 224

Additional Information

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