Spritzing to Success with the Woman Who Brought an Industry to its Senses
by Annette Green
Pub Date 01 Sep 2018
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Annette Green: A Trailblazing Woman, Innovator and Business Futurist, author of Spritzing to Success with the Woman Who Brought an Industry to Its Senses
Recognized as one of America’s leading fragrance authorities and futurists, Annette Green served as Executive Director and President of the Fragrance Foundation, a non-profit, educational organization, for 40 years. In 1991 she was elected Secretary of the Board of Directors on which she has served since 1984. Her new memoir, Spritzing to Success With the Woman Who Brought an Industry to Its Senses, focuses on the concepts she instituted to help drive the small six-figure industry to its current multi-billion dollar stature.
Foreword Clarion Reviews on Spritzing to Success...
“Spritzing to Success is a memoir with style, wit and grace by a fragrance giant who is also an excellent storyteller.”
“Annette Green’s engaging memoir, Spritzing to Success With the Woman Who Brought An Industry To Its Senses, shares an insider’s view of the perfume industry...the high priestess of the fragrance world. Her book is delightful as it shares timeless lessons such as ‘maintain a mindset that is always open to change, no matter how disruptive’.”
“This tale makes up the majority of an engrossing, warm, memoir. The book combines…Green’s entrepreneurial drive, her bold vision for the Fragrance Foundation, and her recognition that she was symbolic of a new woman professional in the workplace —into a single cohesive story.”
“As much as the book is a memoir it is also a well-reported business case study that demonstrates vision, drive, determination, creativity, and leadership…The book chronicles a major beauty field’s evolution.”
Quotes from Industry Leaders:
“I bestow upon you a special award – that of High Priestess of the Fragrance World with Power of Divination.” Jean Pierre Lipman, Former President of Christian Dior Perfumes, Inc.
“In Spritzing to Success Annette reveals how she deliberately and successfully transcended the fickle limitations of fashion and fragrance trends. She took a tiny industry under her wing and before she could count to ten (years) the fragrance world was spritzing to success with her.” Carmen Dell’Orefice, Legendary model
"Annette Green was ‘the Mother of Invention’ creating the legacy of the Fragrance Foundation and the Wardrobe of Fragrance concept. Her mark upon the fragrance industry is immeasurable. A trail blazer in business, she is a role model to women everywhere.” Marc Rosen, Renown Beauty & Fragrance Package Designer
“Thanks to the industry’s ‘unsinkable Molly Brown,’ fragrance has become a universal language and the essence of the global economy.” Burt Tansky, President, Bergdorf Goodman and Lawrence Aiken, President Sanofi Beaute and Chairman of the Fragrance Foundation at 1993 Fashion Institute of Technology ceremonies at which Annette Green was honored with its ‘One Person Makes a Difference’ annual award.
“Annette Green has long been the workhorse of the Fragrance Foundation. Tonight she is our muse.” Philip Shearer, President, Perfume and Beauty Division, Cosmair and Board Chairman, the Foundation who announced the creation of the Annette Green Perfume Museum at the 1999 “FiFi” Awards ceremony.