The Collaboration Imperative

Do you want to lead the kind of company that can quickly seize any opportunity and solve any problem? The Collaboration Imperative: Executive Strategies for Unlocking Your Organization's True Potential offers valuable executive strategies to unleash the hidden assets trapped inside your company -- from talent and experience to the right answer and the next big idea. Free these assets through increased collaboration and you build a world-class organization that can tackle market opportunities with lightning speed.

Co-written by two Cisco executives, The Collaboration Imperative draws on their own experience and from forward-thinking companies around the world. The book outlines actionable strategies to:

Create a culture that encourages collaboration Build processes to streamline collaboration from top to bottom Use collaboration technology to achieve tangible results

Collaboration promises to be the biggest opportunity of this decade. And embracing collaboration before your competitors will yield profound rewards for you and your team

Ron Ricci, is the vice president of corporate positioning and has spent the last decade helping Cisco develop and nurture a culture of sharing and collaborative processes. In addition, he has spent countless hours with hundreds of different organizations discussing the impact of collaboration. He is also the co-author of the business best-seller Momentum: How Companies Become Unstoppable Market Forces (Harvard Business School Press, 2002).

Carl Wiese, is senior vice president of Cisco's collaboration sales -- a multi-billion global business. He has presented on the importance of collaboration to business audiences in dozens of countries, including Australia, China, Dubai, India, Mexico and all across Europe and the United States. With more than 25 years of sales, marketing, services and product-management experience with Cisco, Apple, Lucent, Avaya and Texas Instruments, Wiese has spent his career working with companies worldwide to advance their business goals with technology.

For more information please visit http://thecollaborationimperative.com, and follow the authors on Facebook and Twitter